eLab was founded in 2014 to support A.S. Watson’s businesses globally to ensure the Group became a leader in inspirational and innovative eCommerce that complemented and strengthened the bricks-and-mortar operations. eLab which currently employs 175 people in Europe, serves as a creative hub to deliver content, designs and enhanced digital marketing and is also responsible for managing the technology platform that powers the Group’s online businesses.
To continue the momentum of recent successes, it is looking to strengthen its tech skills across its global business units (China, Hong Kong, Milan and London) with almost 200 new roles – 150 in Europe (Milan and London) and 50 across Asia. The roles include opportunities for developers, business analysts and coders. The team will support with driving the customer strategy, building on the analytics, surveys, digital analysis and social listening tools that enable A.S. Watson to stay close to customers and put into action their views and feedback.
The digital evolution has meant the way people shop, engage and behave has changed dramatically with consumers demanding more from retailers by way of innovative content, loyalty schemes and online offerings. eLab has helped to generate 600 million website visitors, with 80 million fans interacting with the A.S. Watson brands across the globe. To find out more about eLab click here.
Malina Ngai, Group Chief Operating Officer says, “Over the last four years we have invested more than US $60M on accelerating our digital offering and today’s customer requires us to continue to invest and drive our digital strategy. It is an increasingly competitive jobs market with many businesses looking to recruit the very best coders, analysts and tech savvy individuals to help to drive the business forward. We are excited to start our recruitment process and believe A.S. Watson and eLab are one of the best placed businesses to offer ambitious, tech professionals and graduates excellent career opportunities’.