Asia’s Leading Health & Beauty Brand Watsons Launches in Russian Market and Opens Its First Store

Watsons, the leading health & beauty brand in Asia and Eastern Europe, opens its first flagship store in Vosstaniya Street in St. Petersburg, Russia. Watsons is the flagship health & beauty brand of A.S. Watson Group, the world’s largest international health & beauty retailer established in Hong Kong in 1841.

Watsons currently operates over 6,600 stores in 12 Asian and European markets, offering quality-assured health and beauty products and services to customers and help them Look Good Feel Great. Watsons decides to expand its operation to Russia, with the new store being the prologue.

Emerging Business Opportunities in Russia
Toby Anderson, CEO of Watsons Health & Beauty Asia and Eastern Europe, and Andrei Melnikov, General Manager of Watsons Russia officiates at the opening ceremony of the store which demonstrates the latest Watsons store design concept of a contemporary and elegant style.

“We gladly announce our Watsons opening today ”, says Toby Anderson, “Watsons strongly believes to make our customers “Look Good and Feel Great” which is grounded with our core value of Everyday, Energetic and Expert. We care about how people feel inside and out – addressing their health and beauty needs instore and online.” Our customers, and their everyday lives, are our number one priority. We will offer them real value, good service and honest advice.

Watsons is the No.1 Pharmacy and Drugstore brand in Asia. Our expertise on brands and products together with our understanding on international trends and local customers’ needs, Watsons offers products to meet customers. Watsons is bringing the Asia and Korea beauty brands to Russia which are trending in the market. Also, with the growth of digital and eCommerce around the world, Watsons will be bringing eCommerce to customers, which is a new trend in the market.

“By the end of 2018, Watsons plans to open about 70 stores in Russia and becomes one of the major employers in the sector. This year, we will open over 600 new job vacancies,” Anderson adds.

Offering One-Stop Shopping Experience
Covering an area of about 200 sq. m., the new Watsons store is an all-rounded health and beauty store, offering one-stop shopping experience to customers. The store carries over 9,000 products and provides a comprehensive range of health and beauty products of a variety of famous brands and trademarks, including Naturals by Watsons, Isana (the No.1 brand in German), Kruidvat (No.1 Dutch brand) and Superdrug (the fastest growing beauty store brand in UK). One of the featured brands is SCINIC, the Korean cosmetics with snail mucin and fruits extract, as well as its decorative & care cosmetics.