A.S. Watson Uses Predictive Modelling to Deliver Successful Product Launches


A.S. Watson Group has worked closely in partnership with brands to help them penetrate specific demographics or enter new markets. Recently this has included Jeffree Star Cosmetics launching exclusively at ICI PARIS XL in Europe, while in Asia we saw a continuing long-term partnership with Maybelline at Watsons Thailand. Both of which, led to a successful and targeted result.

A.S. Watson Continues Technology Partnership Programme to Accelerate Digital Transformation


A.S. Watson Group (ASW), the world’s largest international health and beauty retailer, hosted the first-ever ASW Technology Partner Day event in Hong Kong and announced to continue with its Technology Partnership programme in order to build a network of technology expert partners which helps accelerate digital transformation.

A.S. Watson Group Announces Partnership with Operation Smile Global “Give a Smile” Medical Charity Campaign

Give A Smile horizontal_1200x 800_V1-01

A.S. Watson Group today announces a global, long-term partnership with Operation Smile, a charitable organisation providing corrective surgery to children born with facial disfigurements. The “Give a Smile” campaign will target to fund surgery for around 1,000 children with cleft palate or cleft lip by the end of 2019, giving them new smiles and fresh hope for a brighter future. This global CSR campaign builds on A.S. Watson Group’s long history of giving; the business began as a single, small dispensary providing free medicine to the needy, 177 years ago.

A.S Watson Appreciates Loyal Customers Through Global Roll-out Of VIP Programme


In a world where customer preferences are ever-changing and they always want to try out something new, loyalty is everything to retailers. That is why A.S. Watson Group, the world’s largest international health and beauty retailer, is further investing in its loyal customers to give them unparalleled levels of rewards. Today, the Group announces it is rolling out new VIP loyalty programmes worldwide to enhance customer connectivity and plans to extend to all of its 24 markets by early 2019.

Give a Smile – gives hope to cleft children around the world

Give A Smile horizontal_1200x 800_V1-01

To support Operation Smile which provides free and corrective surgery to children with cleft conditions, A.S. Watson Group and its business units launch Give a Smile Global CSR Campaign and organise different activities to educate employees and customers about cleft conditions as well as raise funds for the cleft children, giving them new smiles and fresh hope.

Since May 2018, numerous fundraising activities have been held across Europe and Asia. Kruidvat Netherlands and Moneyback Hong Kong launched the customer point donation platforms; Watsons China and FORTRESS organised social media games for customers; Watsons Philippines and PARKnSHOP China donated a percentage of sales to Operation Smile; Watsons Taiwan and ICI PARIS XL Benelux produced themed charity sales items such as tote bag and reusable mask; PARKnSHOP Hong Kong partnered with suppliers to produce a children activity book for redemption.

MORE activities are coming up. Follow our facebook and #igiveasmile today on social media to contribute to this life-changing campaign!

Give a Smile – A.S. Watson’s Global Efforts to Help Kids with Cleft Conditions


A.S. Watson is launching our first-ever global signature CSR programme “Give a Smile”, our retail brands all over the world will join hands together to help children with cleft lips and palates. Partnered with Operation Smile, ASW is engaging with our employees, strategic partners and customers around the world contributing our time and financial supports with aims to sponsor as many free surgical missions to make smile possible again to the children with cleft conditions.