INTRODUCTION

Adding to its portfolio of well-known beverage labels, ASW has various other refreshing brands in its portfolio that target particular niche segments in the market. Some of these are new, introducing exciting new flavours and products to the market, while others are well established.

 
   
 

Launched in 2003, MJ Sugar Cane Juice is a delicious and refreshing juice cooler that taps a growing trend in the Hong Kong and China market towards a health-conscious yet flavour-filled lifestyle. A wide flavour choice is now offered to consumers with launch of plum juice and pear juice.

To further penetrate the market, a new Chinese brand was introduced in 2005 to appeal particularly to the Chinese and teen market, is endorsed by well-known juice expert "Mr. Juicy", fortifying the quality linkage between the two brands.


   


Crystal Spring was launched in the 1980s to bring quality canned tea drink products to Hong Kong consumers. Today, Crystal Spring is an established and trusted brand whose products are sought after for their taste and quality. Crystal Spring focuses its marketing efforts on price and trade promotions of its Lemon Tea and Peach Tea flavoured drinks at select key outlets.
   


Sarsae carbonated soft drink has been positioned as a unique and stylish product in the Hong Kong market for over 20 years. Its great taste coupled with unique brand positioning has been well received by consumers with a thirst for differentiation and quality. Sarsae is available in 345ml cans, 8-can packs and 1.25L bottles.
   


Watson's Mixer is positioned as a quality but value-for-money mixer that complements various kinds of cocktail and other beverages. Available in 345ml cans - tonic water and soda water - Watson's Mixer has a strong heritage in Hong Kong where it is perceived as a premium brand.