For many years, Sunkist has been wetting the throats of Hong Kong consumers. Starting with soft drinks and sparkling carbonated drinks, Sunkist targeted teenagers and young adults then extended Sunkist Juice to the whole family. Sunkist has a wide range of products covering different categories to meet different consumer needs. 5 major categories, including carbonated soft drink, chilled juice, non-chilled juice, light juice drink and ready-to-drink tea in the beverage market. In 2005, Sunkist revamped its flagship product OJ with a new label design to enhance more cyber artistic sunshine emotion. A new GJ Can was launched to became a more furitful range as well, supported by new advertising campaign with a tag-line of "Love Creative, Love Sunkist". Not only did Sunkist receive remarkable responses from our customers, the brand is well recognised and named a Superbrand in beverage and grocery category by the Superbrand Council Hong Kong during 2002-2005, and received the Gold Award under the juice category of the annual Reader's Digest Trusted Brands Survey for 3 consecutive years from 2004-06.