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Asia's leading chain
Watsons opens its first store in Turkey
New store brings contemporary health & beauty
retail concept to Turkish consumers
Hong Kong (2 Apr 2005)
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Andrew
Miles (XXX), A.S. Watson's CEO for Health
& Beauty Asia,
officiates the opening of the first Watsons
store in Istanbul, Turkey.
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A.S. Watson Group announced yesterday (1
April) the opening of its first Watsons Your
Personal Store in Turkey (Akatlar Mustafa
Kemal Culture Center in Istanbul) , following
its acquisition of local health and beauty chain
Cosmo Shop. This marks another milestone for the
No. 1 Asian health and beauty retail brand and
kicks off its expansion plan for the Turkish market.
The
3,000-square-foot Watsons Your Personal Store
in Istanbul offers over 7,000 high-quality products
ranging from skin care to cosmetics and hair care
to health supplementary products. As the first
international health and beauty chain in Turkey,
Watsons presents a contemporary shopping experience
to Turkish consumers. Aiming at offering a pleasant
and comfortable shopping environment for local
shoppers, the store is designed based on Watsons'
concept of "health, beauty and fun",
with bold use of refreshing colors and accent
lighting.
"I
am pleased to officiate the opening of the first
Watsons Your Personal Store in Istanbul. Turkey
is the latest addition to our health and beauty
network in the world and the first market we operate
the Watsons brand beyond Asia. For those Turkish
consumers who desire to look good and feel great,
we believe that Watsons will deliver more than
what they want. Shopping should be fun too and
customers will experience that at Watsons, "
said Andrew Miles, A.S. Watson's CEO for Health
and Beauty Asia, at the opening ceremony.
The
new Watsons Your Personal Store targets young
and energetic females of 18-35 years old and offer
a wide range of European brands as well as quality
products from around the world. Watsons also plans
to introduce its own label products to the Turkish
market later.
After
the acquisition of the Cosmo Shop, Watsons will
invest HK$5-6millioin (YTL 850,000 to YTL 1,000,000)
to rebrand all the seven outlets including six
in Istanbul and one in Bursa in the second quarter.
With a growing health and beauty market in Turkey,
Watsons plans to open 15 stores in the coming
year and targets to reach 100 stores throughout
Turkey in the next five years.
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About
Watsons Your Personal Store
Watsons Your Personal Store (Watsons) is the largest
health and beauty retail chain in Asia operating
over 980 stores in 10 markets - Hong Kong, Mainland
China, Taiwan, Macau, Singapore, Thailand, Malaysia,
the Philippines, Turkey and Korea.
Watsons is the flagship health and beauty operation
of the A.S. Watson Group (ASW), a wholly owned
retail and manufacturing subsidiary of Hutchison
Whampoa Limited. With operations in 21 markets,
ASW operates 14 retail brands, over 4,800 stores
spanning from health & beauty chains to its
food, electronics & general merchandise, and
airport retail divisions.
Also an established player in the beverage industry,
ASW provides a full range of beverages from bottled
water, fruit juices, soft drinks and tea products
to the world's finest wine labels via its international
wine wholesaling and distribution. ASW employs
over 64,000 people and in 2004, its reported turnover
was HKD 74,445 million (approx. US 9,544 million).
For
media enquiries, please contact:
Malina Ngai
A.S.
Watson Group
Tel: 2608 8408 / 9810 3377
Fax: 2608 8409
Email: MalinaN@asw.com.hk
Website: www.aswatson.com
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