PARKnSHOP Gives Consumers More Great Reasons to Shop
Over $10 million Chinese New Year offers and promotions bring prosperity to everyone

Hong Kong (13 Jan 2005)

Encouraging retail sales figures recently released by the Government show that local consumers are increasingly willing to spend. And, as we head for Chinese New Year, PARKnSHOP is giving them even more reason to spend with us, with over $10 million worth of promotions and offers to celebrate the Year of the Rooster.

Mr. Victor Tsang, PARKnSHOP's retail director, said, 'There's such a positive atmosphere in Hong Kong this year, and PARKnSHOP is taking the lead once again in delivering innovative promotions and best-in-town bargains. From today, customers will experience something new every day they shop at PARKnSHOP, to ensure they have a truly happy and prosperous start to the New Year.

On top of our year-round commitment to providing the widest product range, best value and most comfortable shopping environment, this Chinese New Year, PARKnSHOP is offering hundreds of festive items - many of them new and exclusive to our stores. They include fresh foods and beautifully gift-packaged boxes of festive fare, and shoppers of course know that are prices are backed by our PriceWatch value guarantee.

PARKnSHOP promotions in the run-up to Chinese New Year include:

$100,000-plus Lucky Gold Coin Draw

Between January 14 and 27, customers will get a lucky draw ticket every time they spend $100 or more. They fill in their details and drop the ticket into collection boxes in-store for the chance to win a PARKnSHOP Gold Coin worth $100,000. Ten prizes of $1,000 PARKnSHOP Gold Coins will also be given away.

Fireworks Party

PARKnSHOP is for the first time in the supermarket industry presenting a fireworks party for the public. Two thousand lucky customers will be given passes to West Kowloon Helicopter Site - the best place to view the show - which will take place on the second day of the Chinese New Year. Metro Radio DJs will host the party, and special guest fortune teller Ms Mak Ling Ling will be there to share her forecasts for the coming year.

Customers spending $150 or more between January 28 and February 3 will be entitled to a scratch-and-win card that could win them a double pass to the show.

Surprise Lai See

PARKnSHOP is making sure the excitement never stops over Chinese New Year, and is in the weeks to come giving selected lucky shoppers a surprise gift of a Lai See pocket. The more often consumers shop at PARKnSHOP, the more chances they have to win.

Festive cuisine on offer daily

PARKnSHOP's famous New Year Casserole is this year available in three sizes, and this year there's a new flavour, the Vegetarian Casserole (HK$188, serves 6-8). It's available either ready to serve or vacuum sealed for preparation later, with both varieties carefully prepared by specialist vegetarian chefs. All PARKnSHOP hot festive dishes are prepared daily with fresh ingredients, and casseroles can be pre-ordered. The traditional flavour in large size (serves 8-10) costs $388, medium (for 6-8 people) is $288, and small (for 4-6) is $188.

Our wide range of Chinese New Year Cakes this year includes the renowned Wah Lai Yuen bird's nest cake, and the Fat Choi New Year Cake with Osmanthus from Chan Kee Dim Sum .

New Year Gift boxes at best price in town

Choosing the right gift for family and friends can sometimes be difficult. This year, PARKnSHOP's range of gift boxes includes many new and exclusive items, ranging from Chinese cakes and noodle gift boxes to sweets and fine wine. For consumers' convenience, we have also prepared a "Chinese New Year Shopping Guide" showcasing the best in our range of gift boxes, special market-fresh items, cleaning goods and household products.

All gift boxes are competitively priced, and baskets of festive new year products will be offered with super discounts along with buy-one-get-one-free offers, free gifts and other promotions.

Ms. Laurie Lai, PARKnSHOP Head of Marketing said, 'PARKnSHOP's investment in this year's Chinese New Year promotions is more than $10 million, which includes more than $5 million worth of prizes and giveaways.

"We're bringing New Year excitement to our customers in some exciting new ways this year. As well as discounts, special offers and fantastic prizes, we're running our first ever firework with Metro Radio DJs and famous fortune teller Ms Mak Ling Ling to share the fun with everyone.

"This will provide a special venue for customers and their families to enjoy the heart-warming festive atmosphere."

PARKnSHOP is planning an extensive advertising campaign to promote its great new Chinese New Year promotion - on TV, in the press and on bus shelters.

For media enquiries, please contact Ms. Teresa Pang, Public Relations Manager at 2687 5602.

About PARKnSHOP

Established in 1973, PARKnSHOP is Hong Kong's leading supermarket chain. With its continuous commitment to innovation, quality, service and value, PARKnSHOP is well recognised by the industry and the wider community through many awards.

Customers know that PARKnSHOP is a name they can trust. We were recently named Hong Kong's "Most Favoured Brand" in a global survey by researchers Ipsos-Reid. For two consecutive years, PARKnSHOP won praise from web giant Yahoo! as 'The Brand 'Yahoo! Users Trust the Most' and in the'Yahoo! Emotive Brand Awards'. We have won a range of management and service awards too, having topped the Supermarkets/Convenience Stores Category in the Hong Kong Retail Management Association's 'Service & Courtesy Award' in 2003.

Our well-known "Fresh Check" and "PriceWatch" programmes guarantee customers the highest possible level of food safety and hygiene while maintaining the lowest prices in town.

PARKnSHOP now operates more than 200 outlets with about 9,000 employees in Hong Kong and Macau. Of those outlets, almost 50 are Superstores and Megastores.

PARKnSHOP is a member of the A.S. Watson Group (ASW), a wholly-owned subsidiary of Hutchison Whampoa Limited. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing business with operations in 19 countries across Asia and Europe. Today, the Group operates over 4,500 retail stores, provides a full range of beverages from bottled water, fruit juices, and drinks to some of the world's finest wine labels. The Group employs more than 64,000 staff worldwide.