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Serena Williams to visit
Fortress Times Square
Fortress Presents Tennis star with Samsung 42"
Plasma TV in Appreciation
Hong Kong (07 Jan 2005)
Fortress,
Hong Kong's leading retailer in personal electronics
and electrical appliances invited Ms. Serena Williams,
the world's number seven ranked women's tennis
star from the U.S.A. to shop for personal digital
products at Fortress World, Times Square.
Serena
Williams is currently in Hong Kong to take part
in the Watsons Water Champions Challenge 2005
from January 5-8, 2005. Along with her passion
for tennis, Williams is also passionate about
high technology and enjoying a quality lifestyle,
which is why Fortress invited her to tour the
newly revamped "Fortress World", the
best place to purchase digital products. Accompanied
by Mr. Ian Wade, Managing Director of A.S. Watson
Group and Mr. Iwan Evans, CEO of Food, Electronics
& General Merchandise Division of A.S. Watson
Group, Serena toured around the shop. Later Fortress
presented a 42" Samsung Plasma TV, SONY Digital
Camera (T3), JVC latest model digital video camera
(200E) and 3G Mobile Phone (LG8130) to Ms. Williams
to demonstrate Fortress' appreciation for her
visit.
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Ms.
Serena Williams, the world's number seven
ranked women's tennis star from the U.S.A.
to shop for personal digital products at
Fortress World, Times Square.
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Accompanied
by Mr. Ian Wade, Managing Director of A.S.
Watson Group and Mr. Iwan Evans, CEO of
Food, Electronics & General Merchandise
Division of A.S. Watson Group, Serena toured
around the shop and shopped for personal
digital products.
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Fortress
presented a 42" Samsung Plasma TV to
Ms. Serena Williams to show appreciation.
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Ms.
Serena Williams donated HK$1000 to Fortress'
Donation Box to aid for the Tsunami disaster.
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Ms.
Serena Williams is passionate about high
technology and enjoys quality lifestyle.
In the photo she is investigating happily
about a 3G Mobile Phone (LG 8130)
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About
Fortress
Founded in 1975, Fortress is a member of the A.S.
Watson Group (ASW), a wholly owned subsidiary
of Hutchison Whampoa Limited. Today Fortress has
grown to over 60 retail outlets and employs over
1,000 staff. Over the past quarter-century, Fortress
has earned the loyalty of Hong Kong consumers
and has established a reputation for customer
service, most recently winning the Specialty Stores
Category of the Hong Kong Retail Management Association's
2002 Service & Courtesy Awards.
As
the established industry leader, Fortress has
dedicated itself to continuous innovation and
to bringing an exciting new shopping experience
to its customers. To this end, the New Fortress
concept was rolled out in 2003. New Fortress encompasses
the re-design of all Fortress outlets along three
major store formats: Fortress World, Fortress
Digital and Fortress Vision; each designed to
exceed customer expectations and better serve
the needs of Hong Kong shoppers and visiting tourists.
In
2004, Fortress introduced its latest brand campaign,
"Inspiring Smart Living". The campaign
was created from an intensive Brand Foundations
Workshop which mapped out the foundation for future
brand development. "Inspiring Smart Living"
reinforces Fortress' commitment to delivering
an inspirational shopping experience for digital
products. The extensive campaign includes everything
from new brand communications to operations enhancement
in each of Fortress' over 60 outlets, making tomorrow's
dream of smart living today's reality for people
in Hong Kong.
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Ends -
Issued by Octagon Greater China Limited on behalf
of Fortress.
For enquires, please contact:
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