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NEW Watsons Celebrates
Launch with Win@Watsons
Sparkling Consumer Promotion Dazzles Shoppers with "Win
A Diamond a Day"
Hong Kong (5 July 2005)
Celebrating its most recent milestone, the launch
of NEW Watsons, Hong Kong's largest personal store
is running an exceptional new consumer promotion,
Win@Watsons. From today until August 3, customers
purchasing $50 or more at Watsons will have the
chance to win one of 30 half carat certified diamonds
in a special daily lucky draw.
Every
day for 30 days, a 1/2 carat of certified diamond
will be given away to one lucky customer. Diamonds
were chosen as they are exciting and make ladies
look good, feel great and have fun, which embodies
what Watsons is delivering to their customers.
The
Win@Watsons promotion campaign slogan, "Grasp
the Dream", embodies the concept behind NEW
Watsons, a fresh and exciting personal care retail
experience that perfectly meets the dreams and
demands of today's consumer and makes Watsons,
My Personal Store for all health and beauty conscious
shoppers in Hong Kong.
The
exciting Win@Watsons promotion was kicked off
today by celebrity Sandra Ng, immediately following
the opening of the NEW Watsons flagship store
at Capitol Centre in Causeway Bay.
Reflecting
the significant value of these dazzling diamonds,
Ng arrived in an armoured car escorted by armed
guards carrying a special security box with diamonds.
Upon her arrival, she passed the safe box to Mr.
David Boynton, Managing Director of Watsons, before
introducing the details of the promotion to the
public and gathered media.
At
the end of the event, Sandra joined Mr. Boynton
in distributing gifts from NEW Watsons to the
public at the shop front.
About
A.S. Watson Group (ASW)
With a history dating back to 1828, the A.S. Watson
Group (ASW) has evolved into an international
retail and manufacturing corporation with operations
in 31 markets worldwide. Today, the Group operates
over 6,500 retail stores running the gamut from
health & beauty, luxury perfumeries &
cosmetics to food, electronics, fine wine and
airport retail arms. Also an established player
in the beverage industry, ASW provides a full
range of beverages from bottled water, fruit juices,
soft drinks and tea products to the world's finest
wine labels via its international wine wholesaler
and distributor. ASW employs over 87,000 staff
and is a member of the world renowned Hong Kong-based
conglomerate Hutchison Whampoa Limited, which
has major interests in ports and related services,
telecommunications, property and hotels, retail
and manufacturing, and energy and infrastructure
with businesses in 52 countries.
About
Watsons My Personal Store
Watsons
My Personal Store is the largest health and beauty
retail chain in Asia operating more than 1,000
stores and 680 pharmacies in 10 markets - Hong
Kong, Taiwan, Mainland China, Macau, Singapore,
Thailand, Malaysia, the Philippines, Korea and
Turkey.
Building
on its long-standing reputation for quality and
innovation, Watsons caters to a variety of lifestyles
with an unrivalled diversity of products. Watsons'
mission is to help people around the world to
"Look Good, Feel Great, Have Fun". We
offer a unique experience to customers through
professional advice, interesting shopping environments
and the promise of great value every day.
In
Hong Kong, Watsons operates more than 170 stores
with over 2,000 employees. Watsons is Hong Kong's
largest pharmacy chain with over 50 pharmacies
served by 100 pharmacists, as well as 130 professionally
trained health and fitness advisors. Watsons is
also the largest beauty chain with over 1,000
cosmetics counters and boutiques featuring over
90 international brands.
Watsons
is the flagship health and beauty operation of
the A.S. Watson Group (ASW), a wholly owned subsidiary
of Hutchison Whampoa Limited. ASW is the largest
health and beauty retailer in the world, with
outlets in 31 markets operated by over 87,000
staff. The Group operates 6,500 retail stores
which serve more than 23 million customers per
week worldwide.
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Released
on behalf of Watsons My Personal Store by Octagon
Greater China.
For media enquiries, please contact
| Watsons My Personal Store |
Octagon Greater China Limited |
| Rita Wong |
Edward Suen / Gloria Lo |
| Tel: 3521 6158/ 9670 1536 |
Tel: 2534 5023/ 2534 5012 |
| Fax: 3525 0737 |
Fax: 2598 0280 |
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