|
Drogas Changes Store
Concept (English version only)
Hong Kong (16 Mar 2005)
Drogas has started introduction of new store concept.
In Riga, 4 Kr.Barona Street first store has been
opened with completely changed trade space interior,
new equipment, altered disposition of goods accenting
health and beauty product segment that coincide
the format of the chain.
"Drogas
has not changed the format - the store chain also
in future will offer hygiene, home and household
goods, haberdashery," informs Monta Strele,
Drogas Marketing Director. "Nevertheless
Drogas statistics claims that during the previous
years the number of customers who buys health
and beauty goods in Drogas stores has increased,
therefore we have steadily developed exactly this
offer."
The
new image and format of the stores coincides the
newest design for health and beauty segment stores
of A.S.Watson Group. So far this format has been
introduced only in the biggest trading metropolises
in Asia. The newly opened store on Kr.Barona Street
is the first one in Europe where the new concept
has been implemented.
Andrejs
Jernevs, Chairman of the Board, tells that the
new Drogas stores will be opened and the existing
ones gradually renovated according to the above
mentioned concept.
"The
change of the store concept has been planned and
certain work on the strategic impact has been
done just a few years ago - before the change
of the owner. Today very good assistance in development
of Drogas stores' concept is provided by the possibility
to use A.S.Watson Group frame that is based on
more than 30 years retailing experience in health
and beauty segment," indicates A.Jernevs.
Drogas
has started a program Drogas Beauty Expert, which
includes introduction of the newest fashion and
beauty care tendencies to a consumer.
"Drogas
offers the widest hair color, hair care and treatment,
face and body cosmetics and decorative cosmetics
range. Twelve years experience in retailing beauty
products justly allows overrunning the status
of expert. At our disposable there is the most
actual information from the world's greatest suppliers
who offer their new products to Drogas store chain
at first hand. This allows our customers to use
the newest, most actual beauty care products,"
informs M. Strele.
Holding
Company Drogas:
The first Drogas store was opened in December
1993 in Riga, Dzirnavu Street 57. Today Drogas
is the largest cosmetic and household product
retailer in the Baltic Countries with 92 stores
in Latvia and Lithuania. Drogas plans to open
first stores in Estonia at the end of this year.
More than 800 staff members are employed in Latvia
and Lithuania.
Since June 2004 holding company Drogas is owned
by Hong Kong company - Hutchison Whampoa Limited
retailing and manufacturing group A.S. Watson
Group.
A.S.Watson
Group:
A.S.Watson Group is the largest retailer in Europe
and Asia in health and beauty segment with 4480
stores, placed in 930 cities, 19 countries.
A.S.Watson Group in Europe includes 7 store chains
- Kruidvat, Trekpleister, Superdrug, Savers, Rossmann,
ICI Paris XL, Drogas. 3500 stores in Europe are
in 10 countries. In Asia Watsons, Nuance-Watson
980 stores are in 9 countries. There are 64 000
staff members employed by the company serving
17.5 million clients a week.
A.S.Watson Group opens on average 2 stores per
day in different parts of the world.
More
information available:
Iluta Berzina, public relations expert
Tel.: 7 68 35 17, 6 52 59 35
E-mail: iluta.berzina@medijutilts.lv
|
