The Perfume Shop opens its first superstore
More Brands, More Space, More Value for Money

United Kingdom (15 Oct 2005)

The Perfume Shop, the UK's leading specialist fragrance retailer has today announced the opening of its first ever Superstore at Centre MK in Milton Keynes.

The new store which is situated at 12-14 Crown Walk, Centre MK opened on Saturday 15 October to a crowd of eager shoppers keen to see the superstore for themselves.

The 450 sq ft store offers customers an even larger range of perfume and aftershave products from the world's most famous designers. As well as the existing portfolio of fragrances from houses such as Chanel, Dior, Boss, Versace, Armani, Dolce & Gabbana and Prada, the new Superstore will stock niche fragrance brands Marc Jacobs, Michael Kors, Narciso Rodriguez, Agent Provocateur and Matthew Williamson.

Speaking about the Superstore Philip Newton, CEO of The Perfume Shop said,

“We've been looking at developing a format for an enlarged Perfume Shop store for some time to enable us to meet the changing and diverse needs of our customers. This new store format will enable us to have room to sell an even larger range of products in key locations across the UK."