Fortress
sells electrical products at great value, offering
the leading brands, the latest models and the
lowest prices guaranteed to a diverse customer
base who shop for everything from personal electronics,
digital devices to home appliances.
As
the market leader with over 45 retail outlets in
Hong Kong and Macau, Fortress has dedicated itself
to continuous innovation and bringing exciting
new shopping experiences to its customers.
In
2003, a brand-wide transformation to "New
Fortress" was rolled out in Hong Kong. Central
to this initiative are the reformatting and categorization
of existing stores into three formats:
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Fortress
World provides Hong Kong's widest variety
of personal electronics and home appliances
in a multi-zone store setting |
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Fortress
Digital carries a vast range of the latest
in-demand digital items including mobile phones,
digital cameras, PDAs, MP3 players, laptops
and other small digital devices. |
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Fortress
Vision, a first-to-market initiative, offering
the widest selection of premier Plasma TVs,
LCDs and home entertainment systems in Hong
Kong. |
In
addition to its reputable extended warranty programme
and Low Prices Guaranteed, New Fortress is the
first to launch "Pay the Difference"
policy; a 24-month Interest Free Installment
Programme, Home Entertainment Purchase-to-Play
Service providing one-stop professional advice
and assistance for Plasma/LCD TVs buyers; Emergency
Replacement Service offering the additional one-year
replacement warranty and the Ideal Gift List
Service helping new couples compile and manage
their ideal gift list.
In 2004, Fortress introduced its "Inspiring Smart Living" brand campaign which reinforced Fortress' commitment to delivering an inspirational shopping experience for digital products. In July 2005, revolutionised its website with more powerful functions, richer content and extensive product and technology information to help consumers stay connected with the fast-changing digital world.
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