TASTE is a fresh concept in supermarket shopping - a new generation of lifestyle and food retailing.

TASTE caters to an increasingly cosmopolitan and sophisticated shopping clientele, who demand the best in local produce and the finest brands from around the world.

With up to 30,000 individual products available in each TASTE store, the range reflects our commitment to deliver 'More than Food', spanning fresh and ready-to-eat food, an in-store bakery, imported specialist items, a wine cellar, a huge selection of quality household goods and gifts, and even fashion and luxury accessories.

Stores have a bright and contemporary layout, and elevate the shopping experience from that of a daily chore to a lifestyle choice.

TASTE also provides world - class quality of service; there is parking, home delivery, baby-care facilities and a carry-to-car service. TASTE staff are highly trained, knowledgeable about their specialist areas, and most are fluent in English as well as Cantonese or Mandarin.

The TASTE sensation began in November 2004 with the launch of first TASTE in Festival Walk, and was followed by the opening in the Citygate, Tung Chung and Stanley, with further expansion in the region is planned.