Established in 1993, Drogas was the first self-service store chain selling household goods, general merchandise and health & beauty products in the Baltics States. Over the years, Drogas has become one of the best-known health & beauty brand names in the region. In 2001, the company was named "Best retailer in Latvia" by the leading business newspaper Dienas Bizness.

Drogas opened its first store in Lithuania in 2001 and since then has grown steadily. Currently, the chain has more than 850 employees and operates over 110 stores in Latvia and Lithuania.

The chain carries a range of high-quality and good-value merchandise that is similar with the retail concept of other A.S. Watson's health & beauty operations, selling over 10,000 product lines, including cosmetics, fragrances, personal care products, household goods, fashion accessories, toys, stationery and gifts.

Apart from the excellent sales service, the stores themselves are characterised by simple and customer-friendly formats. Drogas scores consistently high marks in customer satisfaction surveys, especially in promotions, locations and convenience. The recently launched "Price Guarantee" campaign is the first of its kind in the Baltic region, reflecting Drogas' commitment to quality and value.

A.S. Watson plans to enlarge the business to more than 500 stores regionally with Estonia, Scandinavia, Russia and the former Soviet States seen as prime areas for expansion.