Marionnaud,
Europe's largest perfumeries and cosmetics
retailer, is the
latest addition to the A.S.
Watson family. Its reputation is built upon
trust, which has driven it to become the leading
perfumery chain in France, the home of fragrances,
with a market share of 30%. Its 1,220-plus store
network stretches to 13 countries, and
it is the market leader in 10 of them.
Marionnaud
is renowned for service, professional advice,
competitive
pricing and customer loyalty.
Founder
Marcel Frydman acquired his first perfume
store in 1984. The group has registered
exceptional growth ever since. Between 1986
and 1992, it bought a large number of local
perfume retailers and independent outlets.
By 1996, it owned 48 outlets and then acquired
the Bernard Marionnaud SA chain, immediately
doubling its size. In 1997, the entire network
adopted the Marionnaud Perfumeries brand.
Based on this success, Marionnaud went ahead
with an IPO to raise funds for development
and, as a result, has acquired more than
1,100 outlets in five years.
In
2002, Marionnaud continued its expansion
in Europe, particularly in Italy, Spain
and Portugal, becoming one of the leading
perfume retailers in France and subsequently
the market leader in Europe.
In
2005, A.S. Watson acquired Marionnaud with
the aim to expand the Group's portfolio
in the perfumery sector and further develop
the chain in Europe and internationally.
In September 2006, A.S. Watson introduced Marionnaud to the Asia Beauty market with the grand opening of its 900-square-metre flagship store in the Mall of Asia in Manila.
|
|
