Trekpleister was acquired by the Kruidvat Group (now part of A.S. Watson) in 1998. From the very beginning, Kruidvat took very good care of its former competitor. Kruidvat's logistics system was implemented almost immediately while all stores were quickly refurbished and new stores opened. Today, Trekpleister is a key player in the Group with outstanding growth figures and a highly motivated team that wants to perform even better in the Netherlands than its colleague and former competitor, Kruidvat. With over 130 stores, Trekpleister is well on its way to becoming No. 2 in the Dutch market, a position nobody could have dreamed of only five years ago when Trekpleister joined the Group. Today, Trekpleister combines an informal, friendly store atmosphere with a low-price image and successful promotions in both health & beauty and its growing range of general merchandise products. Trekpleister private labels, re-introduced in 1999-2000, are now among the major attractions of this successful store chain and the growth expectations of the management are very ambitious. You can expect to hear wonderful things from Trekpleister in the future!