ICI PARIS XL turns 50

2018 marks the 50th anniversary of ICI PARIS XL. Founded in 1968, ICI PARIS XL began as a small perfumery store in Belgium, aiming to make beauty products from Paris available to the people.

ICI PARIS XL is now the leading perfumery in the region. With almost 300 stores in Belgium, the Netherlands and Luxembourg, ICI PARIS XL offers a wide exclusive range of international top fragrances, skincare and make-up brands.

To celebrate its 50th anniversary, ICI PARIS XL will launch a series of vibrant programmes of in-store promotions and events activities to reward customers throughout the year. Looking forward, ICI PARIS XL will continue to put smile on customers’ faces with high quality products with great value, and tailored, professional service.