Adding to its portfolio of well-known
beverage labels, ASW has various other
refreshing brands in its portfolio that
target particular niche segments in
the market. Some of these are new, introducing
exciting new flavours and products to
the market, while others are well established.
Crystal
Spring was launched in the 1980s
to bring quality canned tea drink
products to Hong Kong consumers.
Today, Crystal Spring is an established
and trusted brand whose products
are sought after for their taste
and quality. Crystal Spring focuses
its marketing efforts on price
and trade promotions of its Lemon
Tea and Peach Tea flavoured drinks
at select key outlets in Hong
Kong.
Sarsae
carbonated soft drink has been
positioned as a unique and stylish
product in the Hong Kong market
for over 20 years. Its great taste
coupled with unique brand positioning
has been well received by consumers
with a thirst for differentiation
and quality. Sarsae is available
in 345ml cans, 8-can packs and
1.25L bottles.
Watson's
Mixer is positioned as a quality
but value-for-money mixer that
complements various kinds of cocktail
and other beverages. Available
in 345ml cans - tonic water and
soda water - Watson's Mixer has
a strong heritage in Hong Kong
where it is perceived as a premium
brand.
Launched
in 2003, MJ Sugar Cane Juice is
a delicious and refreshing juice
cooler that taps a growing trend
in the Hong Kong and China market
towards a health-conscious yet
flavour-filled lifestyle. The
brand was introduced to appeal
particularly to the teen market
and is endorsed by well-known
juice expert "Mr. Juicy",
fortifying the quality linkage
between the two brands.
