For more than 20 years, Sunkist has been wetting the throats of Hong Kong residents. Starting with soft drinks and sparkling carbonated drinks, Sunkist targeted teenagers and young adults then extended Sunkist Hotfilled Juice to the whole family. Sunkist has always been innovative in developing new products, and its efforts were rewarded when the Group won the "Sunkist Outstanding New Product Award" in 2001 for its new Lemon Cola. In 2002, it achieved Superbrand status in the beverage and grocery category in the Superbrands Hong Kong edition. In 2003, Sunkist introduced a light juice range spearheaded by Sunkist OJ. The new product also comes in new flavours and new packaging for white grape juice drinks and the 400ml PET bottle to tap the teens and young adults segment. New flavours and products are constantly being developed to meet and induce consumer demand. These products benefit from innovative package designs that compete for consumer attention on packed supermarket shelves. Both the new and traditional product ranges continue to incorporate the core brand values represented in the slogan: "As original as Sunkist".