New Fortress Brand New Concept Store Debut in Taiwan

First Ever New Fortress Digital and Vision Store at Chungshaio E Road
Offering New Perspective for Taiwan Shoppers

Taipei (2 January 2004)

Fortress, Hong Kong's leading consumer electronics and home appliance retailer, introduces its revolutionary New Fortress retail concept store in Taiwan featuring a brand new 3C shopping experience. This New Fortress brand new store will be officially launched this coming Saturday (3rd of January) at Chungshiao shopping area in the very heart of Taipei.

Bringing New Fortress Success in Hong Kong to Taiwan
"This is not simply a store opening but the official launch of the "New Fortress" concept, which has been proven very successful in Hong Kong since June 2003. Through the introduction process of "New Fortress," we hope to bring customers in the greater Taipei area a brand new and world-class shopping experience." said Mr. Peter John Dove, Managing Director of Fortress.

New Fortress launched in Hong Kong in June last year providing New Perspective for shoppers. The revolutionary retail concept excited the market with contemporary image with fresh decor, trendy and spacious environment as well as unique new services. New Fortress involves new store relaunches and the upgrading of its existing stores outlets into 3 formats including "Fortress Digital", Fortress Vision" and "Fortress World". The launch of New Fortress in June is a great success. It does not only excite the whole consumer electronics market in Hong Kong but also help great increase on the relaunched Fortress stores.

Brand New Chungshiao Store Providing Breakthrough Shopping Experience
The New Fortress Chungshiao Store consists of Fortress Vision and Fortress Digital, creating an entirely brand new identity for New Fortress. The New Fortress is committed to give the consumers of Taiwan a whole new 3C shopping experience by providing a brand new design of shopping environment, professional consultation services, top-class choices of products, all-round audio-visual services including "Purchase to Play", wireless access and free trial and of course the "Pay the Difference" to guarantee the most competitive prices.

The New Fortress Chungshiao Store encompasses 140 pings of area in a two-story design. The products on display at the store include the latest, the

most complete audio-visual and digital ones. The entire market value of the display product at the store is more than NT$20 million, setting a new record for the highest merchandise display value per square foot in Taiwan.