Watson's Wine Cellars makes Wine Shopping Never been so Easy

Hong Kong (October 2, 2003)

Starting from October 1 2003 wine shopping in Hong Kong will be easier than ever before with Watson's Wine Cellars' new Wine Easy programme. This innovative retail initiative is designed to make wine shopping fun and informative and, most of all, to ensure wine lovers from the complete novice to the accomplished connoisseur can choose the right wine for them, easily and enjoyably.

Under the new Wine Easy programme, Watson's Wine Cellars will feature approximately 50 wines each month in its 8 stores around Hong Kong. The wines will be selected by Watson's Wine Cellars Store Managers and buyers for best quality and value and are backed by the unique professional expertise and extensive training of each Watson's Wine Cellar Store Manager. At Watson's Wine Cellars, every Store Manager is required to undergo tailored wine training operated in conjunction with the International Wine Centre, after which they must successfully progress through the internationally recognized Wine & Spirit Education Trust UK Certificate examination programme to ensure they are equipped with the best professional knowledge.

The Store Managers' selected wines will feature a wide range of varietals from Watson's Wine Cellars' extensive holdings across different price ranges, offering something to suit the tastes of Hong Kong's every wine lover.

Watson's Wine Cellars Wine Easy is demystifying the world of wine without taking away any of the magic; each selected wine will have its own Wine Easy Label offering detailed and straightforward information designed to allow wine buyers greater options and to ensure they purchase wines tailored for their specific tastes and needs. The Wine Easy label includes information on the wine's country and growing region, grape variety and style and even suggestions on what foods to be best served with each wine to help shoppers enjoy their wine shopping and drinking experience every time.

Still have questions? Watson's Wine Cellars has dedicated Wine Easy Advisors in every store to help you with all kinds of questions.

The first Wine Easy programme features wines from Europe's most famous wine producing regions including Southern France, Spain, Italy and Germany.

Paul Liversedge, General Manager of Watson's Wine Cellars said "Each wine in the Wine Easy programme has been specially selected by our buyers and store managers to offer a full range of styles, grape varieties and prices. Most importantly, Watson's Wine Cellars is committed to providing our customers with the most comprehensive information on all of our wines in an easy to understand format. Our belief is to make wine shopping easy and enjoyable."

The Wine Easy Programme is one of many Watson's Wine Cellars services designed to ensure customers enjoy the best quality products with the best quality service from Watson's Wine Cellars 24-hour temperature controlled products to its "No Quibble Guarantee". Watson's Wine Cellars "No Quibble Guarantee" is the only one of its kind in Hong Kong's retail wine market and is aimed at ensuring complete customer satisfaction by giving a full refund or exchange to any unsatisfied customer.