(Hong Kong, 16 October 2003)

New Fortress Offers Hong Kong's Craziest Sale Ever

Leading brand electronics and electrical appliances discounted up to 97% off at New Fortress World Wai Fung Centre

Fortress, Hong Kong's leading electrical appliance retailer is holding a one-day crazy sale to celebrate the re-launch of the Fortress World at Wai Fung Centre, 69 Sai Yeung Choi Street, Mongkok on Friday, October 17th 2003. The total amount of sales generated from this Crazy Sale will be fully donated to the Hong Kong Society for the Protection of Children.

Prices on over 260 best buy items across all leading brands and categories will be reduced by an average of 80%, with some items as much as 97% off, in this first-of-its-kind sales promotion in Hong Kongˇ¦s electronics market. Over half of the products will be sold for under HK$100.

The total discounted value of the sale will be up to HK$350,000 with the Fortress Crazy Sale offering unheard of savings which include:

Product Original Price Special Price Percent off
Samsung 42" Plasma
HK$ 27,800
HK$ 9,990
- 64%
Philips 15" TV
HK$ 1,760
HK$ 99
- 94%
LG DVD Player
HK$ 798
HK$ 99
- 88%
RICOH 300 Mega Pixal Digital Camera
HK$ 2,580
HK$ 398
- 85%
JNC MP3 Player
HK$ 1,380
HK$ 299
- 78%
NEC Notebook Computer
HK$ 10,990
HK$ 1,998
- 82%
Palm PDA
HK$ 3,180
HK$ 298
- 91%
Philips Mobile Phone
HK$ 1,070
HK$ 98
- 91%
Fisher & Payker Fridge
HK$ 4,790
HK$ 398
- 92%
Goodway Rice Cooker
HK$ 398
HK$ 28
- 93%

"It is set to cause a huge impact in the market. Consumers enjoy once-in-a-lifetime offers on a wide range of great electronic products and electrical appliances carried by Fortress. With the great support from our suppliers, we hope that these great values will help everyone join in our celebration of the re-launch of Fortress World Wai Fung Centre,ˇ¨ said Fortress Managing Director Peter Dove.

The Crazy Sale starts at 10:00am and will continue as long as stocks last. Customers will be invited to queue outside at Fortress Sai Yeung Choi Street entrance. At 8:00am, numbered tickets specifying sales item categories will be distributed to the queue according to the products they want to buy. One ticket will be given to each customer.