Fortress
sells electrical products at great value, offering
the leading brands, the latest models and the
lowest prices guaranteed to a diverse customer
base who shop for everything from personal electronics,
digital devices to home appliances.
As
the market leader with more than 70 outlets in
Hong Kong and Taiwan, Fortress has dedicated itself
to continuos innovation and bringing exciting
new shopping experiences to its customers.
In
2003, a brand-wide transformation to "New
Fortress" was rolled out in Hong Kong. Central
to this initiative are the reformatting and categorization
of existing stores into three formats:
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Fortress
World provides Hong Kong's widest variety
of personal electronics and home appliances
in a multi-zone store setting |
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Fortress
Digital carries a vast range of the latest
in-demand digital items including mobile pones,
digital cameras, PDAs, MP3 players, laptops
and other small digital devices. |
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Fortress
Vision, a first-to-market initiative, offering
the widest selection of premier Plasma TVs,
LCDs and home entertainment systems in Hong
Kong. |
Fortress
is committed to offering more than just quality
products but also to setting new standards in
excellence for customer service.
In
addition to its reputable extended warranty programme
and Low Prices Guaranteed, New Fortress is the
first to introduce "Pay the Difference"
policy, a 24-month Interest Free Installment Programme
and Home Entertainment Purchase-to-Play Service,
which provides one-stop professional advice and
assistance for Plasma/LCD TVs buyers.
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