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Nuance-Watson
is a joint venture between A.S. Watson and
The
Nuance
Group of Switzerland, the world's leading
Travel Retail Operator. In 2002 it won the
"Asia/Pacific Travel Retailer of the
Year" Award, presented by the Raven Fox
Group for Travel Retail Excellence.
Nuance-Watson operates outlets in Hong Kong
and Singapore, Asia's two busiest and most
modern airports. It commenced operations in
July 1998 at the Hong Kong International Airport
(Chek Lap Kok) and is the largest retailer,
holding two of the three anchor concessions
- General Merchandise and Perfumes & Cosmetics.
Nuance-Watson expanded into Singapore's Changi
Airport in September 2001, where it now holds
the Perfumes & Cosmetics concession in
Terminals 1 and 2. Currently, it operates
some 44 retail stores in both airports, ranging
from perfumes, cosmetics, label products,
leather goods and electronics to general merchandise.
Nuance-Watson's distinctive merchandising
strategy is part of its growing success in
the Travel Retail market.
Nuance-Watson has an undivided commitment
to partnerships with airports based on maximising
shareholder returns and providing an excellent
shopping experience.
Nuance-Watson makes significant investments
in understanding the specific needs and buying
behaviour of its customers through:
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Sophisticated
point-of-sale systems that monitor the
details of every transaction, nationality
by nationality and category by category. |
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On-going
quantitative and qualitative reviews
of consumer trends which help to identify
potential growth areas. |
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In
addition, the specific expertise provided
by Nuance-Watson parent companies helps
local and international travellers keep
up-to-date on the latest product offerings. |
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