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Superdrug
was founded in 1966 and has grown to become
one of the UK's leading health & beauty
retailers, with over 700 stores nation-wide.
Superdrug is known as a value retailer and
appeals to a wide audience through a mix of
everyday low prices and unbeatable offers.
With over 6,000 product lines, there is something
for everyone, from everyday essentials and
own-brand favourites to premium purchases.
Product lines include vitamins and non-prescriptive
medicinal products, baby toiletries, food
and accessories, hosiery, drinks and snacks,
photographic processing and film products,
newspapers and magazines and household items.
The stores are predominantly aimed at people
who love the whole experience of health &
beauty shopping. The layouts, zoning, merchandising,
creative lighting and colour have all been
designed to encourage product testing and
to allow customers to browse at their own
pace in a welcoming and relaxing environment.
Over a quarter of Superdrug outlets feature
a pharmacy, a similar number feature an in-store
perfumery and all offer a film developing/printing
service. Each staff member is totally committed
to "getting it right for the customer"
through teamwork, a passion for the brand
and a straightforward approach to consumers.
Superdrug launches hundreds of new own-brand
products each year. The company works closely
with its suppliers to identify new trends
from the big brands or take them from the
catwalk and turn them into affordable reality
on the high street.
Superdrug is also very conscious of being
a good corporate citizen. Far-sighted environmental
policies reduce waste and encourage recycling
while the company has a charter in place against
animal testing of its products or ingredients.
Furthermore, Superdrug has sponsored store
fundraising initiatives for charity and has
raised over £1 million for Breast Cancer Care
over the past few years. |
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