Watsons, the flagship health and beauty brand of A.S. Watson Group, has reached the phenomenal milestone of 100 million loyalty members in Asia. Having grown rapidly since its launch, the Watsons membership programme is now available and well-established in 14# markets worldwide, connecting beauty and wellness lovers and helping them to Look Good Feel Great.
This is a strong global community of 100 million beauty and wellness enthusiasts, and Watsons is dedicated to introduce a healthier and more sustainable lifestyle. By always staying connected with the members, Watsons strives to inspire them to do good, feel great together as a powerful movement.
Celebrating Customer Connectivity
Customer relationships and connectivity are at the heart of Watsons’ strategy and its loyalty programme was established in 2008 to reward and connect with customers. Member insights are used to better anticipate customers’ needs and to offer personalised shopping experience, both online and offline.
Watsons keeps evolving its offering to further cement its position as Asia’s no.1 brand loyalty programme. In 2018, Watsons launched an Elite VIP Members programme adding an additional tier for its most loyal customers, and in July 2019 Watsons One Pass© was launched, allowing members to enjoy cross-border shopping benefits at Watsons stores globally.
Do Good Feel Great with Customers
Malina Ngai, CEO of A.S. Watson (Asia and Europe), says, “Today, Watsons reached a major milestone of connecting 100 million beauty and wellness lovers in Asia. We’re now growing at roughly one million new members every quarter. This isn’t just a big milestone for us; it’s also an important one for all of our members who form a community that inspires each other to look and feel good inside and outside. The COVID-19 pandemic has created stronger bonds between us and our members and we have been able to stay in touch and share relevant contents during this challenging time. We want to thank every one of you, our 100 million members, for making this milestone happen. Our mission as a community is to Look Good and Do Good for ourselves, the people we love and society.”
Watsons understands that customers care about the social purpose of businesses, and they want to shop with brands that share their values and take sustainability seriously. The brand has been striving to make a positive impact on its customers, communities and planet through its “Do Good Feel Great” initiatives. Watsons has extended the ban of microplastics in all rinse-off cosmetics and personal care products this year. In June, the Group became the first health and beauty retailer to sign-up to the New Plastics Economy Global Commitment to reduce plastic waste and took membership with the Roundtable on Sustainable Palm Oil to help address the environmental impact of palm oil.
Improving customer wellness is also one of Watsons’ key initiatives. The “Smile Inside-out” campaign was launched to raise awareness of mental health and wellbeing, encouraging a positive lifestyle to the customers as well as colleagues. Watsons will continue to look for new ways to do more to create a healthier and more sustainable world with its community.