Bring Your Bottle Back

Bring Your Bottle Back

Monday August 22nd, 2016 All BrandsAll MarketsBelgiumEuropeICI PARIS XL

As part of a regional recycling initiative, ICI Paris XL customers in Belgium who returned an empty bottle to stores would receive a 15% discount on perfume and skin care products. In the Netherlands, the Bring Your Bottle Back drive earned every customer a 20% discount on a new bottle of perfume. To further amplify the campaign, an online quiz encouraged consumers to answer 4 questions to find out their recycling knowledge.