To combat the spread of the coronavirus, tips on general healthcare and good hygiene habits were shared by FORTRESS in the internal portal WatsUp, reminding all colleagues to wear masks whenever possible, frequently wash their hands, be mindful of social distancing measures, and seek early medical attention.
Watsons Hong Kong and FORTRESS have been supporting Operation Smile for many years to bring smiles and renew hope to children born with cleft lip and cleft palate. Apart from placing donation box at all stores to raise fund annually, the teams regularly launch donation drives to engage customers and suppliers alike. Customers can earn double Moneyback Points when purchasing FORTRESS brand products and FORTRESS will donate half of the points on behalf of customers to Operation Smile. In addition, ProPectin will donate HK$50 to Operation Smile for every purchase of ProPectin Apple Pectin 30 sachets at Watsons Hong Kong stores.
To celebrate the Mid-Autumn Festival in a fun and special way in addition to the traditional mooncakes and lanterns, colleagues were invited to participate in a photo contest to share how they celebrate the festival with their colleagues. The event was filled with happiness though everyone were wearing masks.
FORTRESS and homeware brand Camel joined hands to launch a series of special edition thermal flasks dubbed “The Colours of Life”, with five colourful designs that capture positive messaging around Life, Happiness, Love, Success and Hope. For every five thermal flasks sold, FORTRESS donated one vacuum flask and HK$30 to the Association of Hong Kong Nursing Staff to cheer our medical workers on.
To combat the pandemic, FORTRESS gave away portable UV sterilisers to all staff as a wellbeing gift, providing them with extra protection as well as recognising their contribution to Hong Kong for remaining at their positions during these difficult times.
Free Registration as Partners to its 3.7 Million Members Moneyback Loyalty Programme
Donating 1.8 Million WatsMask as Incentive to Promote Cross-Retailer Shopping
The COVID-19 pandemic has so far impacted significantly people’s daily lives and all industries. As an effort to prepare for consumer spending stimulation when the COVID-19 situation eases, A.S. Watson decides to open up Moneyback, the largest loyalty programme in town, to help all retailers to promote their business for free. The planned campaign is expected to encourage cross-retailer shopping in all 18 districts.
FORTRESS joined hands with Evangelical Lutheran Church Hong Kong and ran the Student Mentorship Programme for six consecutive years. Nearly 20 students from Po Chiu Catholic Secondary School participated this year. Due to the coronavirus pandemic, it was the first time for FORTRESS to conduct the programme online. The team introduced the brand story of FORTRESS and shared job interview skills. The students also had the opportunity to experience smart products from TechLife by FORTRESS and created a promotional video to learn and foster their interest in the electronic retail industry.
Sitting at a desk in an office all day will put strain your body. It’s important to take time to relax and stretch your muscles! FORTRESS invited colleagues to take on a stretching challenge. It may not be easy to some of its colleagues but FORTRESS encouraged them to try and start living a healthy lifestyle.
With the goal of promoting a healthy lifestyle as well as encouraging human interaction, FORTRESS organised a photo contest. A total of 28 enthusiastic teams participated in photographing contest with entries showing sports activities on social media.
FORTRESS collaborated with the Evangelical Lutheran Church Hong Kong for the fifth year to bring about its Student Mentorship Programme. This year, 17 students from Yuen Long Catholic Secondary School participated in the 5-day summer placement in FORTRESS stores to experience the operation and learn practical knowledge of the retail industry. They were also taught about sales techniques, customer service and interview skills. In just a few days, students have more ideas for the coming challenges in their career.