Children’s Hospice Cleaning


In the lead up to winter, volunteers of Health and Beauty Benelux came together to clean and spruce up the Kinderhospice Binnenveld. The hospice has long been a refuge and home-away-from-home for many children suffering from life-threatening illnesses, and thanks to the team of volunteers, it was made cosy and comfortable for its patients.

Supporting SOS Children’s Village


This year, ICI Paris XL celebrates the fifth year of the SOS Children’s Village in Kinshasa, Democratic Republic of Congo. In honour of this, an informational video was presented to the Belgian press in June. ICI Paris XL also launched an official mascot which will be sold in shops from October to December to raise money for the village. In addition, every ICI Paris XL district in the Netherlands adopts an SOS child, with letters and small gifts being sent to the supported children regularly.

Bring Your Bottle Back


Bring Your Bottle Back

As part of a regional recycling initiative, ICI Paris XL customers in Belgium who returned an empty bottle to stores would receive a 15% discount on perfume and skin care products. In the Netherlands, the Bring Your Bottle Back drive earned every customer a 20% discount on a new bottle of perfume. To further amplify the campaign, an online quiz encouraged consumers to answer 4 questions to find out their recycling knowledge.

X’mas TVC 2014


X'mas TVC 2014  (video still)

ICI PARIS XL is Voted as the Best Online and Offline Perfumery


ICI PARIS XL is voted as the best online and offline perfumery

ICI PARIS XL is now the best online and offline perfumery in both Belgium and Netherlands. Besides being awarded as the Best Perfumery Chain in Netherlands for the 11th consecutive time, it also won accreditation of Best Perfumery Webshop with more than 275,000 Dutch consumers visiting its eStore during last couple of months. Its eStore was highly commended for its price level, product quality and wide product assortment.

Excellence for Employee Engagement


Excellence for Employee Engagement

ICI PARIS XL is recognised for its excellent employee engagement practices, attaining the global winner title of ORC International’s Employee Engagement Award for the second year to demonstrate its determination in caring its employees – the most important asset of the company.

Mother’s Day Advertising


Mother's Day Advertising (video still)

A home of hopes – Children’s village by ICI Paris Belgium


A home of hopes - Children’s village by ICI Paris Belgium  (video still)