Plastic-free sanitary products


Ella Daish - Ella Daish – Environmental Activist

Superdrug is proud to announce that it has removed all plastic applicators from own brand tampons, and launched its first own brand range of organic menstrual products, Luna, to continue to offer customers more environmentally friendly alternatives.

With over 200,000 tonnes of sanitary product material believed to end up in UK landfill every year, Superdrug is the first health and beauty retailer to discontinue plastic applicators within its own brand sanitary products, which will save over 418kg of plastic each year.

*Photo Credit : Ella Daish – Environmental Activist

Give a Smile!


Superdrug ran a donation drive in partnership with Listerine for a month. For every product sold, 10 pence donation is made to Operation Smile. At the same time, Listerine products were sold at a discount to further drive sales. By the end of the campaign period, GBP10,000 was raised for this very meaningful cause!

Modern Slavery Awareness Training


Modern Slavery Awareness Training

Working in partnership with the Mekong Club, an independent NGO, A.S. Watson Health and Beauty UK has developed online training modules to raise awareness of modern slavery to all levels of staff in the UK.

A mandatory Modern Slavery eLearning Module was launched in September to all colleagues at Superdrug, Savers and The Perfume Shop. A secondary mandatory module was also launched for colleagues who are directly involved in procurement, since they are the people who would most likely come across situations involving potential modern slavery.

Waste Reduction Begins with Me


Superdrug held a CSR Day at their Head Office to celebrate World Environment Day. They trialed an initiative to remove the use of disposable coffee cups from the office in order to reduce plastic waste. To support the initiative, the People Team arranged for personalised reusable cups for colleagues to use instead.

On the same day, the CSR section of Superdrug.com was relaunched, which signifies the importance of corporate social responsibility within the business. Colleagues were encouraged to make environmental pledges with prizes awarded to the top two.

Forging a Positive Path for New Mums


Forging a Positive Path for New Mums

On average, one in five women will experience some form of mental health issue during or after their pregnancy. In spring, Superdrug worked with The Blue Dot Project to launch the #MakingOverMotherhood campaign to encourage mothers to share daily photos and messages on social media, showcasing the difficulties of motherhood.

The goal of the campaign is to encourage people, especially mothers, to talk and share their feelings around motherhood and seek support when feel that they’re struggling to maintain their mental health.

Giving Hope to Cancer Patients


Superdrug was named the Marie Curie Corporate Charity Partner of the Year. The award celebrated the support that Superdrug have given to Marie Curie over the previous year and across the entire partnership which raised over £5 million over three major fundraising events and numerous other. One of the highlights was the Super Tropic Ball, which raised over £260,000.