Superdrug recently launched its Doing Good Feels Super initiative, which guides customers on how to be more environmentally friendly by making it easier to recycle packaging. This linked with a virtual event where guest stars talked about making sustainable swaps in their beauty regimen.
Superdrug supports the UK’s mass COVID-19 vaccination programme, with seven of its pharmacies administering around 1,000 vaccines per week, to patients selected by the National Health Service.
Due to COVID-19, many families sought Marie Curie for crucial end-of-life care and bereavement support. Superdrug rose to ensure their nurses, hospices and support line could continue to be there for the needy. A 180 Challenge was launched as a tie-in to A.S. Watson Group’s 180th anniversary. Superdrug colleagues completed challenges by raising £38,000 for Marie Curie, providing 211 nights of nursing care for families in need.
Superdrug and Savers have partnered with Marie Curie, the UK’s leading terminal illness charity since 2013. In November 2020, they have reached an amazing milestone of a combined £8.5 Million raised so far, funding the equivalent of 425,000 hours of Marie Curie nursing care to support those affected by terminal illness and their families.
Throughout the partnership, Superdrug has driven various fundraising activities, and earlier in 2020 Superdrug colleagues got behind the “2.6 Challenge” completing challenges based on the numbers 26 and 2.6, raising £22,000 in total, the largest company contribution to the “2.6 Challenge”.
Superdrug were recognised in the Financial Times Leader in Diversity 2021 report. The report assessed 850 companies across Europe ranking them on diversity of gender, ethnicity, age, disability, and sexual orientation, as rated by their employees and HR professionals. Superdrug were ranked 10th among 85 companies in the Retail category. This is the second time that Superdrug have been recognised in the report.
Superdrug were placed 74th in the 2020 Social Mobility Index, which ranks Britain’s employers on the actions they are taking to ensure they are open to accessing and progressing talent from all backgrounds and it showcases progress towards improving social mobility.
The aim of the Index is to encourage firms to share their initiatives and progress in becoming more inclusive employers and to reveal which sectors and companies are taking the issue of social mobility most seriously.
Superdrug comes top amongst the health and beauty retailers and ranks no.1 in the pure-play retail sector in UK Customers Satisfaction Index (UKCSI) this year, despite unprecedented impact of COVID-19 on retail industry.
With online trolling an increasingly visible issue, Superdrug is pledging to take a strong stance against negative behaviour online and instead encourage people to use their online platforms to spread kindness and positivity. Working with youth organisation, Ditch the Label, Superdrug is reminding social media users to #BeKind online and create a bully-free zone. Alongside the collaboration with Ditch the Label, Superdrug is joining with influential voices in the social space, content creators Imogenation, Simone Powderly and Georgia Rankin, to spread the word about the campaign.
Superdrug is proud to announce that it has removed all plastic applicators from own brand tampons, and launched its first own brand range of organic menstrual products, Luna, to continue to offer customers more environmentally friendly alternatives.
With over 200,000 tonnes of sanitary product material believed to end up in UK landfill every year, Superdrug is the first health and beauty retailer to discontinue plastic applicators within its own brand sanitary products, which will save over 418kg of plastic each year.
*Photo Credit : Ella Daish – Environmental Activist