A.S. Watson, the world’s largest international health and beauty retailer, has launched The Perfume Shop’s first experiential concept store in Sheffield, UK. It has been lately ranked as one of the Top 47 Best New Retail Concept Stores in the world by Insider-trends.
The Perfume Shop supported Save the Children’s Christmas Jumper Day with colleagues from stores, head office and the warehouse. They celebrated this annual event by wearing festive jumpers and donating to the charity as well as spreading Christmas cheer with customers.
The Perfume Shop celebrated Halloween with a difference, with staff organising awareness-building and fundraising activities for dementia in stores and in the head office. The funds collected were donated to the research charity, Alzheimer’s Research UK.
In summer 2017, The Perfume Shop participated in “Running Down Dementia” to raise funds for Alzheimer’s Research UK and helped raise the public awareness of Dementia.
The Perfume Shop has supported Look Good Feel Better for nine years – it is the only charity that helps women with cancer to combat the visible side effects of their treatment. Teams from Superdrug’s back office and stores took part in a netball tournament for the campaign, and it had a “Look Good Feel Better” week in stores, where customers could donate and “go pink”.
A week-long series of events in June 2015 in The Perfume Shop raised over £10,000 for Look Good Feel Better, a charity that supports women with cancer. In stores, staff sold LGFB trolley tokens, puckered up with customers for selfies, wrapped perfume gifts in exchange for a donation, and had fun dressing in pink. At the warehouse and office, there was many fun activities such as cake bake, raffle, Zumba classes and a Nail Bar.