The Perfume Shop Sheffield Store is Selected as Top Retail Concept


A.S. Watson, the world’s largest international health and beauty retailer, has launched The Perfume Shop’s first experiential concept store in Sheffield, UK. It has been lately ranked as one of the Top 47 Best New Retail Concept Stores in the world by Insider-trends.

Modern Slavery Awareness Training


Modern Slavery Awareness Training

Working in partnership with the Mekong Club, an independent NGO, A.S. Watson Health and Beauty UK has developed online training modules to raise awareness of modern slavery to all levels of staff in the UK.

A mandatory Modern Slavery eLearning Module was launched in September to all colleagues at Superdrug, Savers and The Perfume Shop. A secondary mandatory module was also launched for colleagues who are directly involved in procurement, since they are the people who would most likely come across situations involving potential modern slavery.

Christmas Jumper Day


Christmas Jumper Day

The Perfume Shop supported Save the Children’s Christmas Jumper Day with colleagues from stores, head office and the warehouse. They celebrated this annual event by wearing festive jumpers and donating to the charity as well as spreading Christmas cheer with customers.

Halloween Fundraising Dementia


Halloween Fundraising Dementia

The Perfume Shop celebrated Halloween with a difference, with staff organising awareness-building and fundraising activities for dementia in stores and in the head office. The funds collected were donated to the research charity, Alzheimer’s Research UK.

Look Good Feel Better


Look Good Feel Better

The Perfume Shop has supported Look Good Feel Better for nine years – it is the only charity that helps women with cancer to combat the visible side effects of their treatment. Teams from Superdrug’s back office and stores took part in a netball tournament for the campaign, and it had a “Look Good Feel Better” week in stores, where customers could donate and “go pink”.

“Look Good Feel Better” Week


“Look Good Feel Better” Week

A week-long series of events in June 2015 in The Perfume Shop raised over £10,000 for Look Good Feel Better, a charity that supports women with cancer. In stores, staff sold LGFB trolley tokens, puckered up with customers for selfies, wrapped perfume gifts in exchange for a donation, and had fun dressing in pink. At the warehouse and office, there was many fun activities such as cake bake, raffle, Zumba classes and a Nail Bar.

X’mas TVC 2014


X'mas TVC 2014  (video still)