Watsons Water recently launches its brand new “We Care” campaign, focusing on three pillars: Quality, Safety and Sustainability. The strategy not only aims to build a sustainable brand, leveraged on past years’ efforts in rPET packaging development and smart bottle recycling initiatives, but also to connect with consumers who seek sense of security and quality guarantee during the coronavirus outbreak, by providing water product with 105℃ distilled quality and stringent quality assurance.
Watsons Water also rolls out the newly innovated “Watsons Fill and Go Smart Water Dispensing Station” this year, to bring a more eco-friendly choice for the businesses and organizations who want to show care to their employees by embracing their health concern and safety needs. We will also extend the scheme to introduce safe and quality distilled water into public organizations and schools to promote waste reduction and sustainability development.
Watsons Water delivers distilled water to Hospital Authority to provide its staff with safe and quality drinking water during the COVID19 outbreak.
Over 250 students from Kau Yan School set the world record title for the Largest Terrarium-Making Lesson on July 4. By leveraging up-cycling the disposed Watsons Water plastic bottle, each student created his/her own terrarium, giving new life to plastic bottles and helped reduce plastic waste with creativity.
Under the guidance of Mr. Eric Swinton, founder of V-cycle and Ms. Zoe Chan, founder of PuYu and registered horticultural therapist, students created their unique terrarium and learnt the basics of daily terrarium maintenance.
Watsons Water, together with 299 primary school students, has meanwhile set a Guinness World Record for the largest terrarium building session, giving new life to plastic water bottles.
90% of fresh produce sold at PARKnSHOP are imported products
“Green Point Smart Water Bottle Reverse Vending Machines” of Watsons Water
Instore collection boxes are placed in Watsons stores to collect plastic containers of personal care or bottled water of any brands
According to the Waste Statistics for 2017 in “Monitoring of Solid Waste in Hong Kong” published by the Environmental Protection Department*, the average daily quantity of municipal solid waste disposed by Hong Kong people was 10,733 tpd, in which 20% of them (nearly 2,124 tpd) were plastics. A.S. Watson Group (ASW) puts environmental protection in high priority on its social responsibility agenda. It has been driving energy-efficiency, reduction of waste and greenhouse gas emissions to minimise negative impacts on the environment. Since 2014, ASW has taken the proactive step to ban the use of microplastic in its rinse-off own brand cosmetics/personal care scrub products development. The company is also committed to further extend the ban and targets to end the sales of all rinse-off cosmetics products / personal care products containing microplastics by the end of 2019. Its retail brands also proactively implement plastic-reduction measures, striving to strike a balance between product excellence and environmental protection, creating a greener environment.
Watsons Water Hong Kong has recently kicked off its 5-year vision with cross-sector Go Green initiatives, bringing together stakeholders and recyclers to make collective efforts to reduce the bulk of plastic bottle waste. It has launched two innovative vending machines, namely “Green Point Smart Water Bottle Reverse Vending Machine” and “Green Point Smart Water Refilling Machine”, that will help turn back the tide of plastic pollution. The former accepts empty bottles for recycling and the latter allows empty bottles to be refilled. These machines are the first of 500 planned for Hong Kong.
To promote low-carbon lifestyle, seven volunteers from Watsons Water shared simple tips with the community in Wong Tai Sin to effortlessly reduce their carbon footprint. Members of the community took the first step to live sustainably by turning the recycled plastic bottles into beautiful plants, to design their own unique terrarium.
Watsons Water launches a thematic campaign with brand message “Preserve for Breakthrough!” featuring female single rope speed 30 seconds world record holder Lee Sum Yi.
It was all hands on deck in Macau when the territory was hit by a No.10 signal typhoon. Electricity, phone and broadband connections were interrupted by the strong winds, and there was widespread flooding. Our staff worked tirelessly to clean up stores and reopen them as soon as possible after typhoon, and A.S. Watson Group donated 1,000 bottles of bleach and handwash to the Macau Red Cross and four containers of Watsons Water (over 18,000 bottles) to local charity groups. Big thanks to our staff in Macau!
Watsons Hong Kong joined forces with Watson’s Water, World Green Organisation and Baguio Green Group to roll out the Watsons Plastic Containers Recycle Programme in all its Hong Kong stores in July. The campaign aimed to encourage active public participation and raise awareness of environmental protection. Customers and members of the public who returned a plastic container of personal care product or bottled water to any Watsons store would receive a shopping coupon and an e-Stamp, by collecting ten of which customers can join in an environmental protection workshop jointly held by Watsons and the World Green Organisation.