Watsons’ Strong O+O Capability Helps Build a Brand’s Market Position
Watsons China offers eCoupon online to attract customers to enjoy exclusive beauty and skincare experiences instore, enhancing the relationship between Dr. Yu and customers
Watsons China helps Aveeno identify target customers and organise comprehensive O+O promotion campaign, bringing new customers to the brand
Through seamless O+O platforms of Watsons Hong Kong and Singapore, the US supplement brand TRU NIAGEN® successfully enters new Asian markets
As the world’s largest international health and beauty retailer, A.S. Watson Group is setting the new retail standard by seamlessly integrating its O+O (offline plus online) platforms. Our strong O+O capability effectively helps the supplier brands to expand into new markets and stand out from the competition.
Young Hong Kong athletes were recognised for their outstanding achivements at the 16th A.S. Watson Group Hong Kong Student Sports Awards. This year, 883 student sports elites from Hong Kong primary, secondary and special schools were honoured, in a ceremony that was livestreamed for the first time so that winners could share their joy with friends and family members. Over 85% of Hong Kong schools now take part in the awards, and promote a “Yes I can!” spirit that has helped keep young athletes motivated during the past year. Daniel Chan, one of Hong Kong’s top para badminton athletes, who has secured a spot in the Tokyo Paralympic Games, spoke at the awards ceremony about his journey from life-changing traffic accident to becoming Hong Kong’s top wheelchair badminton player. He encouraged students to remain positive in the face of adversity and fight to realise their dreams.
The A.S. Watson Group Hong Kong Student Sports Awards (HKSSA) organised the awards presentation ceremony in live webcast for the first time, to recognise a group of student athletes who achieved outstanding sports results and had been working tirelessly to pursue their goal regardless of the challenges brought by the pandemic. The online ceremony was livestreamed via social media platforms, enabling winners to share the joy with their family members and friends in real time.
FORTRESS has partnered with Junior Achievement Hong Kong to launch the Green Retail Warrior Programme. The scheme rewards tertiary students for developing innovative, sustainable O+O retail solutions for the future.
Watsons Hong Kong volunteer team hosted its first O+O CSR activity, the #GetActive Burpees Challenge, with charity partner InspiringHK Sports Foundation, inviting school students and colleagues sweated it out over three days!
This year marks the 8th annual City Food Drive hosted by PARKnSHOP Hong Kong, held in partnership with Food Angel, providing meal boxes for people in need. Customers can donate food from 8 essential categories at collection points in all stores while enjoying special offers.
A.S. Watson Group partnered with the Hong Kong Christian Service to organise an indigo dyeing workshop for elderly, in which our volunteers assist elders in learning about indigo dyeing culture and skills, using natural plant printing and dyeing to create their own works. Elders found fun and enjoyment in the hands-on processes, while volunteers also felt rewarding through supporting the elders and seeing big smiles on elders’ faces. Proof that you are never too old to learn, and never too young to volunteer!
Earth Day in Watsons Singapore was celebrated as part of a two-week campaign promoting sustainable consumption. A Bring Your Own Bottle event was held at a flagship store in collaboration with Dr. Bronner’s and Love Beauty And Planet, offering exclusive deals and free samples to customers who got on board and traded in used bottles.
Watsons Water has launched the PATHWATER aluminum pack, which is made from 70% recycled content and is 100% recyclable and BPA-free.