A.S. Watson and L’Oréal’s ModiFace drive retail innovation with the launch of virtual makeup try-on service #ColourMe


VR Marketing 1 1 1 A.S. Watson and L’Oréal’s ModiFace drive retail innovation with the launch of virtual makeup try on service #ColourMe

L’Oréal’s AI and AR company ModiFace and A.S. Watson Group (“ASW”) announce the launch of the virtual makeup try-on #ColourMe, making ModiFace’s industry-leading AR technology available to consumers across Asia on mobile.

A.S. Watson Uses Predictive Modelling to Deliver Successful Product Launches


A.S. Watson Group has worked closely in partnership with brands to help them penetrate specific demographics or enter new markets. Recently this has included Jeffree Star Cosmetics launching exclusively at ICI PARIS XL in Europe, while in Asia we saw a continuing long-term partnership with Maybelline at Watsons Thailand. Both of which, led to a successful and targeted result.

Christmas Jumper Day


The Perfume Shop supported Save the Children’s Christmas Jumper Day with colleagues from stores, head office and the warehouse. They celebrated this annual event by wearing festive jumpers and donating to the charity as well as spreading Christmas cheer with customers.

Warm Christmas Wishes


In the weeks running up to Christmas, A.S. Watson London team joined their local charity partner Katherine Low Settlement in a number of charity events. The team whipped up delicious Christmas lunch for the elderly at the community centre, raised money, and collected Secret Santa gifts.

Retailer of the Year


For the 12th time, ICI Paris XL Belgium won the award for Best Retailer of the Year in the perfumery category. This is all down to the hard work of the entire team who work hard to ensure the excellence of our service and products.

Christmas is Early


A.S. Watson London office celebrated the holiday season early with a Christmas party at the end of November. Held at an exclusive venue, the evening started out with a quiz where winners took home fabulous prizes, followed by food, drinks and merriment aplenty — in the form of bowling and karaoke.

International Men’s Day


To celebrate International Men’s Day, Superdrug offered male grooming experiences in their head office concierge and café spaces, with the help of L’Oréal, Gillette and Phillips. Male colleagues were treated to free shaving services, along with a chance to win prizes by taking part in other fun activities, such as darts and foosball competitions.

They also celebrated with male colleagues all across Superdrug by posting a series of interviews and blog posts on the internal communication platform, where they shared their experiences with mental health, their journey with Superdrug and more.