The Perfume Shop – Behind The Scenes
Europe
The Perfume Shop Sheffield Store is Selected as Top Retail Concept
A.S. Watson, the world’s largest international health and beauty retailer, has launched The Perfume Shop’s first experiential concept store in Sheffield, UK. It has been lately ranked as one of the Top 47 Best New Retail Concept Stores in the world by Insider-trends.
Superdrug’s New Store Opening
Management Announcement for A.S. Watson Benelux
A.S. Watson Group (ASW) today announces management change in its health and beauty retail business in the Benelux, with the appointment of Ed van de Weerd as CEO of A.S. Watson Benelux with effect from 1st July 2019, succeeding Gerard van Breen who has taken the decision to retire after 14 years of service.
Like a Girl
Procter & Gamble’s long-time project “Like A Girl” is aimed at supporting teenage girls going through puberty. Watsons Ukraine and P&G joined forces by donating 1 Ukrainian Hryvnia for every Always Ultra pack sold. The programme was so popular Watsons decided to extend it to six boarding schools where the girls need even more support due to poor family and life conditions. Watsons Ukraine made a pledge on Facebook to donate as much hygiene products as likes they receive and as a result, over 3000 were donated to the schools.
Women’s Panel
Superdrug head office opened its doors to the media and influencers to celebrate International Women’s Day. The event was a huge success, over 100 influencers attended the panel discussion which was live streamed on Superdrug mobile. They discussed the importance of International Women’s Day and shared their own thoughts and inspirations.
A.S. Watson and L’Oréal’s ModiFace drive retail innovation with the launch of virtual makeup try-on service #ColourMe
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- L’Oréal’s AI and AR company ModiFace and A.S. Watson Group announce the launch of the virtual makeup try-on #ColourMe in March, Watsons Malaysia, Taiwan, Thailand and Singapore mobile apps will offer consumers a unique way to discover and enjoy makeup
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- Virtual makeup try-on #ColourMe allow customers to virtually try on 300 makeup products including lipsticks, mascara, eyeshadow, brow colouring and foundation
L’Oréal’s AI and AR company ModiFace and A.S. Watson Group (“ASW”) announce the launch of the virtual makeup try-on #ColourMe, making ModiFace’s industry-leading AR technology available to consumers across Asia on mobile.
Salute to Women
During the International Women’s Day, in order to congratulate and show appreciation to all the female staff, Watsons Russia arranged free food and drinks and offered corporate gifts to all the women in the office.
Women’s Day Surprise
What better way to celebrate International Women’s day than to show appreciation towards female colleagues in the office? This year A. S. Watson Zurich Office surprised women in the office with little blooming plants and some nice striking and empowering visual messages. Respect to the ladies!
Give a Smile
ICI PARIS XL presented their Give a Smile campaign in Amsterdam in a press event. To support and give hope to children with cleft lip and palate worldwide, €1 was donated to Operation Smile for every BE Creative Make-Up Lipstick sold in a 2-month campaign.
