A.S. Watson Group, the world’s largest international health and beauty retailer, today announced the launch of ‘Global Smile Campaign’, as the kick-off event to mark its 180th anniversary in 2021.
Superdrug comes top amongst the health and beauty retailers and ranks no.1 in the pure-play retail sector in UK Customers Satisfaction Index (UKCSI) this year, despite unprecedented impact of Covid-19 on retail industry.
A.S. Watson Group has announced to take on further responsibility for environmental sustainability by being the first health and beauty retailer to sign-up to the New Plastics Economy (NPE) Global Commitment to reduce plastic waste. It also has taken a Group membership with the Roundtable on Sustainable Palm Oil (RSPO) to help address the environmental impact of palm oil.
As a response to COVID-19, April was named “Thank You for work!” month at Drogas and celebrated with different activities. Employees wrote thank-you notes to each other both in digital format and by hand. Office staff were asked to participate as volunteers, gifting nutrient supplement to the store teams and spend some time with them to say a personal thank you. The management team recorded a special thank-you video and shared with all employees, and an audio recording was aired on radio as well as in stores.
A.S. Watson is a signatory of the New Plastic Economy Global Commitment and pledges to reduce the overall impact of its own brand packaging by:
• Eliminating unnecessary packaging by 2030, avoiding over-packaging and phasing out PVC
• Targeting to use a minimum of 20% recycled plastic content in plastic packaging by 2025 , if supply permits it
• Promoting packaging that is more recyclable or reusable
As part of our commitments to promote sustainable and responsible Own Brand products, A.S. Watson has taken a group membership to the Roundtable for Sustainable Palm Oil (“RSPO”), a leading organisation promoting social and environmental compliance in the palm oil industry.
Sustainable palm oil has been introduced in various Own Brand products such as Kruidvat and Superdrug Brands. As a part of our strategy, we are expanding the selection of Own Brand products to be produced with RSPO-certified palm oil, offering more sustainable choices to our customers.
With online trolling an increasingly visible issue, Superdrug is pledging to take a strong stance against negative behaviour online and instead encourage people to use their online platforms to spread kindness and positivity. Working with youth organisation, Ditch the Label, Superdrug is reminding social media users to #BeKind online and create a bully-free zone. Alongside the collaboration with Ditch the Label, Superdrug is joining with influential voices in the social space, content creators Imogenation, Simone Powderly and Georgia Rankin, to spread the word about the campaign.
With an aim to raise fund for orphaned children and help protect the environment, Watsons Russia collected plastic bottle caps at the office and collaborated with local eco charity Kidness Cap. The organisation collects and recycles plastic caps from different collection points in Saint Petersburg. The proceeds are donated to an orphanage in the city.
As most of this year’s travel activities are limited or cancelled due to Covid-19, the A.S. Watson Zurich team launched a shared staff platform to gather ideas and inspiration for potential weekend getaways and short holiday trips. Ideas include scenic hiking routes and trails, interesting and stunning places to see and experience around Switzerland. With the travel limitations, we need to make the most out of what we have access to and enjoy ourselves while remaining safe.