“Be Visible” Campaign


“Be Visible” Campaign

Spektr carried out a “Be Visible” campaign to promote night-time road safety for children. Reflective pendants and stickers for children to use at night were sold in Spektr stores, and all proceeds went to the charitable foundation Advita, which helps children with oncological disease. The campaign also included training films on TV, and the distribution of posters and educational material about road safety for children. On the last day of the campaign was a festival for children, featuring the announcement of the results of a competition, and prize-giving.

“Look Good Feel Better” Week


“Look Good Feel Better” Week

A week-long series of events in June 2015 in The Perfume Shop raised over £10,000 for Look Good Feel Better, a charity that supports women with cancer. In stores, staff sold LGFB trolley tokens, puckered up with customers for selfies, wrapped perfume gifts in exchange for a donation, and had fun dressing in pink. At the warehouse and office, there was many fun activities such as cake bake, raffle, Zumba classes and a Nail Bar.