The Great Bake Off


A.S. Watson Europe Office held an international baking competition in the weeks leading up to Christmas. A different challenge was given every week including biscuits, cookies, and a one-of-a-kind freestyle challenge. Winners were chosen each week by public vote and the competition was fierce. People got to show off their lesser known baking skills and everyone enjoyed the extra treats!

Improving Social Mobility


Superdrug were placed 74th in the 2020 Social Mobility Index, which ranks Britain’s employers on the actions they are taking to ensure they are open to accessing and progressing talent from all backgrounds and it showcases progress towards improving social mobility.

The aim of the Index is to encourage firms to share their initiatives and progress in becoming more inclusive employers and to reveal which sectors and companies are taking the issue of social mobility most seriously.

Learning the Basics of Nutrition


Watsons Ukraine organised a live stream on Instagram about the basic principles of nutrition which attracted over 2,100 viewers. Hosted by a colleague, the stream saw viewers learning about the foods that would keep them healthy and happy, the pros and cons for each type of food in regard to physical and mental health.

Miles for Smiles


This past fall, A.S. Watson Group Europe Office participated in a challenge to help raise money for Operation Smile. The challenge involved walking, running and cycling the most distance over a four-week period. The team – even those living in more unforgiving weather – manage to cover over 10,000km and raised in excess of £4,000 for Operation Smile.

Smile Inside Out Week


The Perfume Shop’s Smile Inside Out Campaign started on World Smile Day and focused on “Bringing A Smile” and “Feeling Great Inside Out”. Through virtual live events and posts focusing on health, lifestyle, positivity and love, from sharing on mood boosting scents to nominating someone who makes you smile. This campaign also supported Operation Smile UK to raise awareness and funds.

Best in Class


ICI PARIS XL has always strived to provide the best service and this year its winning streak continues – ICI PARIS XL Belgium received the Best Retailer of the Year Award in the Perfumery category for the 14th year, and the Best Webshop Award, also in the Perfumery Category, for the third year. At the same time, ICI PARIS XL Netherlands was also awarded Best Retailer of the Year for the 17th year, and the Best Webshop ward for the seventh year.

Smile Everyday


“A smile is happiness you’ll find right under your nose.” Launched as a pilot programme to kick off the celebration of its 180th anniversary in 2021, A.S. Watson Group appointed 13 members of the Global Millennial CSR Committee as Chief Smile Officers (CSOs) to support the Global Smile Campaign initiative. The anniversary’s theme is dubbed “Smile Inside Out” to promote mental wellbeing, and as such the CSOs will advocate on social media to raise the awareness around Get Active, Think Positive, and Love Yourself & Others.