Just before the start of the new school year, Drogas launched a campaign in social media and in-store to raise awareness on proper handwashing habits. A series of promotional messaging with characters Ms Soap Bubble and Mr Nasty Microbe were created and shared by Drogas employees through social media as well as flyers at the retail outlets to capture customers’ attention.
As a response to COVID-19, April was named “Thank You for work!” month at Drogas and celebrated with different activities. Employees wrote thank-you notes to each other both in digital format and by hand. Office staff were asked to participate as volunteers, gifting nutrient supplement to the store teams and spend some time with them to say a personal thank you. The management team recorded a special thank-you video and shared with all employees, and an audio recording was aired on radio as well as in stores.
Elders in nursing home are more prone to Cvoid-19, so it is very important to maintain good hygiene. Drogas Latvia donates necessary hygiene products to over 80 nursing homes in Latvia to help them prevent from the spread of virus.
To encourage its employees to pay more attention to their physical, mental and social health, Drogas invited them to participate in the #MoveNation campaign. It created guides for simple outdoor exercises, with some employees shared inspiring photos and videos of their training, being active in their everyday life.
The team at Drogas Latvia got creative on Halloween and upped their costume game at work, with many putting in extra effort to dress up for the occasion. Some went as far as designing their own outfits from head to toe and adorning the office space with festive decorations.
Conversations on personal hygiene took an interesting turn when Drogas’ very own superheroes – Ms Soup Bubble and Mr Nasty Microbe – explained the importance of hand washing to the community. The characters, which became well loved by children and adults alike, spread important messages in the community with humour and achieved great results.
As part of its CSR efforts for Global Hand Washing Day, Drogas launched a giant wall drawing of the characters, Ms. Soap Bubble and Mr. Nasty Microbe, in a children’s hospital reception area. A 2-metre floor sticker game was also created and hand washing learning video was screened at the hospital’s waiting areas. With the help of pediatricians, many educational materials and soap bars were distributed to parents. And store assistants were also trained to give information on hand washing to customers.
Drogas Latvia and Lithuania partnered with supplier, Henkel, for an exclusive project to build a children’s playground in the SOS village, a centre where orphans and special children live. Customers were invited to contribute to this meaningful project in two ways. First, they could bring in their empty Fa deodorant bottles and leave them in special containers in stores to be recycled and used later as construction material for the playground. The second way, was to purchase special Fa products, so that part of the proceeds would be donated to the cause.
To put a smile on the faces of customers and employees, a special character – Smiley Girl – was created by Drogas. In May and June, she travelled all over Latvia, visiting 21 Drogas stores in 16 cities and making customers and employees happy with jokes, surprises and balloons. Smiley Girl and her team travelled more than 1,500 kilometres!
Every year on 28 April, the entire world marks International Labour Protection Day. Its goal is to promote a safe working environment and healthy work for every employee. The team at Drogas were proud to participate.