In order to celebrate Children’s Day with staff and their children, Watsons China did something creative this year with a live broadcast in store with Watsons’ Children KOL, encouraging them to interact with viewers and experience the hottest way to social media marketing now. In addition to sharing new and popular products with the audience, the webcast also allowed the children to experience something new and fresh.
In an effort to boost employees’ sense of belonging and make them feel Watsons’ care for them and their families, every warehouse staff of Watsons China was provided with children’s face masks before Children’s Day to help protect their health and wellbeing. Children who received the masks also started in a series of fashionable “cute face warrior” photos on the day of the festival and warmed many hearts!
To encourage the public to exercise more at home and remain healthy during the COVID lockdown, Watsons Water and Keep App co-organised the “Keep Health Community Campaign”. The campaign invited well-known and popular bloggers on Weibo to share their knowledge and tips on exercise and fitness and encourage viewers to drink more water during exercises, keeping a healthy lifestyle and positive attitude!
Watsons China shows their gratitude to frontline heroes by launching a “Free black card membership for medical staff” program in March.
Medical staff can receive one-year black card membership for free and enjoy all the black card privileges.
Watsons China organises a “Smile with Mask” challenge to encourage the public to show resilience and positive energy on their masks.
Watsons China shows love and care to Hubei Province, China, by donating hygienic supplies with value over RMB 2 million to medical institutes and frontline healthcare workers, to help fight against the COVID-19 pandemic.
Watsons, the flagship health and beauty brand of A.S. Watson Group, has partnered with Tencent-owned WeChat Work to introduce Watsons China’s WeChat Work platform and plan to first launch Cloud-based Stores (Cloud Stores) in Q1. Watsons China is operating 3,800 stores with over 65 million loyal members. The launch of WeChat Work and Cloud Stores enables Watsons China to provide personalised service and round-the-clock shopping experience to customers.
A.S. Watson Group is delighted to announce the grand opening of its 3,800th Watsons store in mainland China, an important milestone for its market leadership in the country. Located in Kunming, the largest city in Yunnan Province with GDP growth of 8.9% last year, the store is designed to provide one-on-one beauty services to customers, with fully integrated digital experience.
In order to promote parent-child relationship, Watsons China’s staff and their children were invited to a day of fun games and performances. Staff enjoyed stage performance by the children. This raises the children’s courage and confidence and at the same time enhances the relationship between parents and children.
Watsons One Pass© is launched to allow loyalty members to enjoy member benefits when they shop overseas in Watsons