Cleaning up Nature Reserve


On World Clean Up Day, volunteer team from Kruidvat and Trekpleister Netherlands marched to a nature reserve near the headquarters to pick up trash and clean up the area. It’s important that everyone is reminded of the importance of keeping our natural environment clean after our visit.

We’ve Got Your Back


We've Got Your Back

ICI PARIS XL launches “We’ve Got Your Back” campaign. Beauty Advisors are online to have live chat with shoppers in real-time, providing personalised advice and products recommendation and addressing consumers’ needs during the coronavirus crisis.

Keep Stores Open for Everyone


Keep Stores Open for Everyone

Trekpleister works its best to adjust opening hours and keep as many stores open as possible during the challenging time. Preventive measures are taken to limit the number of people in a store, maintain customers distance, and sanitise stores regularly to ensure customers’ safety.

Step Up Preventive Measures in Stores


Step Up Preventive Measures in Stores

Kruidvat has taken several preventive measures in stores to protect customers and prevent the further spread of the coronavirus, such as avoiding direct hand-to-hand contact, encouraging electronic payment, removing testers and strengthening hygiene requirements.

Passion to Serve


Passion to Serve

Kruidvat launches a video on social media to show appreciation to their hard-working and dedicated staff who keep the stores remain open during COVID-19 crisis.

Bring Your Perfume Bottle Back


Bring Your Perfume Bottle Back

In April 2019, customers who visited ICI PARIS XL stores could return an empty bottle or packaging and receive a minimum of 20-30% discount on their next purchase. The returned bottles and packages were then recycled. This is a great incentive for customers while helping the environment.

Give a Smile


IPXL Pressday Operation Smile 重展微笑

ICI PARIS XL presented their Give a Smile campaign in Amsterdam in a press event. To support and give hope to children with cleft lip and palate worldwide, €1 was donated to Operation Smile for every BE Creative Make-Up Lipstick sold in a 2-month campaign.

Skincare Workshops


Skincare Workshops

Staff members in the ICI PARIS XL French and Dutch offices were given the opportunity to attend a series of skincare workshops in collaboration with several brands. They were given branded tote bags which were specially commissioned for the event and employees are encouraged to reuse them afterwards.