In November 2016, for the third year in a row, Watsons Taiwan partnered with the Formosa Cancer Foundation on the “Love Her, Love Your Lungs” CSR program, designed to raise awareness about the prevention of lung cancer in women. During the campaign, a total of NT$1 million was raised for the foundation, of which NT$600,000 was set aside to launch the “Screening Support Plan for Vulnerable Households”. Free brochures were distributed in stores to educate customers about the prevention of lung cancer, and a consultation service was also provided by in-store pharmacists.
In collaboration with The Chinese Association’s promotion of Meridian Massage by the Visually Impaired, Watsons Taiwan arranged weekly massage sessions for employees in the office. The 30-minute sessions were a soothing treat for our colleagues and also provided additional working opportunities for the visually impaired.
Watsons Taiwan invited customers to build a smoke-free community for themselves and their loved ones by offering free quit-smoking consultancy in stores. Customers can consult pharmacists on quitting and smoking related questions, pharmacists would, in turn, offer tips and recommend suitable products.
Watsons China, Malaysia, Taiwan and Turkey organised Zumba activities to engage customers, media, suppliers and the public. In Mainland China, a Zumba carnival promoted health and caring for the community, and Watsons made a RMB1 million joint donation with suppliers to launch an online fundraising campaign in aid of the Children’s Home Project by Sowers Action. In Malaysia, a “glow in the night” Zumba party was a fun-filled, calorie-burning and total-body workout. The jungle-themed Zumba party in Taiwan attracted over 2,000 enthusiastic participants, and in Turkey, Watsons sponsored the “Get Active” lifestyle festival and ran Zumba sessions throughout the festival.
Watsons Taiwan cooperated with the Formosa Cancer Foundation to hold lung cancer prevention forums in June, where they invited doctors to educate the public on the latest statistics and updates on female lung cancer prevention.
(Hong Kong, 11 Mar 2016) As a strategic move to accelerate the enhancement of mobile engagement with customers, A.S. Watson Group (ASW) eLab has announced today the appointment of Mtel as its Asia mobile solution partner for the next three years. In 2016 alone, MTel will deliver 9 mobile apps for ASW eLab in Asia. Operating in 25 markets worldwide, A.S. Watson Group is the largest international health & beauty retailer in Asia & Europe. This appointment would make Mtel, a leading digital solution agency based in Hong Kong, a strategic partner of ASW’s customer-centric retailing approach.
Watsons Taiwan recently stood out amongst over 2,000 online store operators in the keen competition and took the Yahoo! Supermall’s top honor – “Super Golden Store Award” for the third year in a row, in recognition of its innovative brand strategy and diversified services.
As an innovator in the Health & Beauty business in the market, Watsons recently unveiled its highly anticipated online store in Taiwan and launched the brand new TV commercial “Everyone should have TWO Watsons” as a part of their online store promotion campaign. The popular TV commercial received overwhelming response in the market, impressing both customers and the advertising industry with its new light-hearted and innovative ideas, and brought Watsons 3 top local advertising awards, namely, The 2014 4A Creative Award – Silver Award of Best TVC Ad by The Association of Accredited Advertising Agents of Taipei R.O.C., The Times Asia-Pacific Advertising Awards – Bronze Award of TV/Cinema Film by Want Want China Times Media Group and the LONGXI Creative Awards – Bronze Award of Broadcast-TV & Paid Internet Film by Long Xi Creative Awards Limited.
Volunteers of Watsons Taiwan join hands in the hiking activity of “Love In Her" Programme, aiming to raise public awareness of female lung cancer prevention by building a healthy lifestyle.
Joining the WWF's Earth Hour has become an annual event for the energy-conscious team like Watsons Taiwan.