As an innovator in the Health & Beauty business in the market, Watsons recently unveiled its highly anticipated online store in Taiwan and launched the brand new TV commercial “Everyone should have TWO Watsons” as a part of their online store promotion campaign. The popular TV commercial received overwhelming response in the market, impressing both customers and the advertising industry with its new light-hearted and innovative ideas, and brought Watsons 3 top local advertising awards, namely, The 2014 4A Creative Award – Silver Award of Best TVC Ad by The Association of Accredited Advertising Agents of Taipei R.O.C., The Times Asia-Pacific Advertising Awards – Bronze Award of TV/Cinema Film by Want Want China Times Media Group and the LONGXI Creative Awards – Bronze Award of Broadcast-TV & Paid Internet Film by Long Xi Creative Awards Limited.
Volunteers of Watsons Taiwan join hands in the hiking activity of “Love In Her" Programme, aiming to raise public awareness of female lung cancer prevention by building a healthy lifestyle.
Joining the WWF's Earth Hour has become an annual event for the energy-conscious team like Watsons Taiwan.
Over 250 volunteers of Watsons Taiwan office and store staff, suppliers and charity foundation representatives participate in a cycling day along Mei Ti riverside. Volunteers take the opportunity to promote that moderate exercise is the most helpful way to relief women's stress.
The first e-commerce store opened by Watsons Taiwan in Yahoo! Supermall manifested its impressive success amongst the total of over 2,000 stores, receiving the highest votes from the online users to win the Most Popular Store Award. With its highest sales achieved in the Beauty Category, the store has also been given the Super Golden Store Award.
The fifth Retail Academy is opened in Watsons Taiwan headquarters to offer comprehensive retail and product training to the staff.