Tie-up brings the largest health and beauty assortment from over 2,200 Watsons stores to customers’ doorsteps via Grab in six Southeast Asian markets
A.S. Watson Group, the world’s largest international health and beauty retailer, and Grab, Southeast Asia’s leading super app, today announced the largest O+O (Offline plus Online/ O plus O) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets involving over 2,200 Watsons stores.
Watsons Thailand joined hands with the brands under Beiersdorf, such as Nivea and Eucerin, to support the Chaipattana Fund to help healthcare professionals fight against the pandemic. 86,000 tubs of special edition of Nivea cream worth over 10 million baht were donated to Chaipattana Foundation to distribute to healthcare workers through any Watsons Thailand branch.
Watsons Thailand recently celebrated its 24th anniversary in a live event. Ahead of the event, the company launched a fundraising drive through selling dolls to customers who want to log in to watch the event live and the donation went to Association for the Promotion of the Status of Women. As part of the celebration, a virtual fashion show where AR and AI technology were used saw Watsons brand ambassadors and celebrities representing different brands walking the runway and showing off their fashionista side.
Watsons Thailand’s People Team visited store staff on 21 May, the first day the stores re-opened since the lockdown in March. They visited the store team members bearing small gifts to reassure and show them that they are loved and supported and that everyone at Watsons Thailand will always be here for them.
Watsons Thailand posts a video on social media to educate customers how to properly wear a surgical mask.
In Watsons Thailand, staff volunteers arranged a New Year party for 155 women and children in partnership with the Women’s Status Promotion Association. They were treated to lunch, entertainment and an exciting lucky draw.
Watsons Thailand is working with the ECOLIFE app to encourage customers to say NO to plastic bags. The app makes a game of plastic reduction, and awards points to customers who decline a plastic bag.
Watsons Thailand continued with their wellbeing programmes to raise awareness of benefits of a healthy lifestyle. They ran the “Thank God It’s Fun-Day” programme where its staff could participate in healthy exercise classes. Watsons also supported the disabled community by hiring visually-impaired therapists to offer head and shoulder massage to help its staff relieve stress.
Watsons One Pass© is launched to allow loyalty members to enjoy member benefits when they shop overseas in Watsons