Superdrug unveiled its Shades of You campaign by championing more inclusivity in the beauty industry. Superdrug strives to showcase products for different skin tones and commit to more inclusive ranges.
Superdrug launched the new B. Hair Removal range by working with influencer to start a customer conversation aimed at breaking the taboos surrounding hair growth and the pressure to remove it. It generated a hugely positive social media response.
Superdrug recently launched its Doing Good Feels Super initiative, which guides customers on how to be more environmentally friendly by making it easier to recycle packaging. This linked with a virtual event where guest stars talked about making sustainable swaps in their beauty regimen.
The Perfume Shop has extended its perfume bottle recycling service. As well as offering customers special discount on the day they bring in a used bottle, to mark Earth Day, The Perfume Shop offered voucher, and pledged to donate the cost of planting a tree to a charity.
Superdrug supports the UK’s mass COVID-19 vaccination programme, with seven of its pharmacies administering around 1,000 vaccines per week, to patients selected by the National Health Service.
Superdrug were recognised in the Financial Times Leader in Diversity 2021 report. The report assessed 850 companies across Europe ranking them on diversity of gender, ethnicity, age, disability, and sexual orientation, as rated by their employees and HR professionals. Superdrug were ranked 10th among 85 companies in the Retail category. This is the second time that Superdrug have been recognised in the report.
The Perfume Shop held the second full company virtual event, with the A.S. Watson theme “Love2”. A virtual raffle was held with our colleagues, which has helped to raise over £1k for Operation Smile UK.
Tough times call for tough heroes. It was that kind of a year, and A.S. Watson Group Europe Office wishes to thank everyone of them for hanging in there for the company and helping to drive things forward even during COVID-19. #ASWHeroes campaign emerged as a podium of honour for the true heroes amongst the ASW Europe family. Over 40 nominated true heroes will be lauded with celebrations that run throughout the year.
On average, one in five women will experience some form of mental health issue during or after their pregnancy. In spring, Superdrug worked with The Blue Dot Project to launch the #MakingOverMotherhood campaign to encourage mothers to share daily photos and messages on social media, showcasing the difficulties of motherhood.
The goal of the campaign is to encourage people, especially mothers, to talk and share their feelings around motherhood and seek support when feel that they’re struggling to maintain their mental health.
Due to COVID-19, many families sought Marie Curie for crucial end-of-life care and bereavement support. Superdrug rose to ensure their nurses, hospices and support line could continue to be there for the needy. A 180 Challenge was launched as a tie-in to A.S. Watson Group’s 180th anniversary. Superdrug colleagues completed challenges by raising £38,000 for Marie Curie, providing 211 nights of nursing care for families in need.