Leader in Diversity


Superdrug were recognised in the Financial Times Leader in Diversity 2021 report. The report assessed 850 companies across Europe ranking them on diversity of gender, ethnicity, age, disability, and sexual orientation, as rated by their employees and HR professionals. Superdrug were ranked 10th among 85 companies in the Retail category. This is the second time that Superdrug have been recognised in the report.

And Then a Hero Comes Along…


And Then a Hero Comes Along

Tough times call for tough heroes. It was that kind of a year, and A.S. Watson Group Europe Office wishes to thank everyone of them for hanging in there for the company and helping to drive things forward even during COVID-19. #ASWHeroes campaign emerged as a podium of honour for the true heroes amongst the ASW Europe family. Over 40 nominated true heroes will be lauded with celebrations that run throughout the year.

Forging a Positive Path for New Mums


Forging a Positive Path for New Mums

On average, one in five women will experience some form of mental health issue during or after their pregnancy. In spring, Superdrug worked with The Blue Dot Project to launch the #MakingOverMotherhood campaign to encourage mothers to share daily photos and messages on social media, showcasing the difficulties of motherhood.

The goal of the campaign is to encourage people, especially mothers, to talk and share their feelings around motherhood and seek support when feel that they’re struggling to maintain their mental health.

Rise to the Occasion


Rise to the Occasion

Due to COVID-19, many families sought Marie Curie for crucial end-of-life care and bereavement support. Superdrug rose to ensure their nurses, hospices and support line could continue to be there for the needy. A 180 Challenge was launched as a tie-in to A.S. Watson Group’s 180th anniversary. Superdrug colleagues completed challenges by raising £38,000 for Marie Curie, providing 211 nights of nursing care for families in need.