And Then a Hero Comes Along…


And Then a Hero Comes Along

Tough times call for tough heroes. It was that kind of a year, and A.S. Watson Group Europe Office wishes to thank everyone of them for hanging in there for the company and helping to drive things forward even during COVID-19. #ASWHeroes campaign emerged as a podium of honour for the true heroes amongst the ASW Europe family. Over 40 nominated true heroes will be lauded with celebrations that run throughout the year.

Rise to the Occasion


Rise to the Occasion

Due to COVID-19, many families sought Marie Curie for crucial end-of-life care and bereavement support. Superdrug rose to ensure their nurses, hospices and support line could continue to be there for the needy. A 180 Challenge was launched as a tie-in to A.S. Watson Group’s 180th anniversary. Superdrug colleagues completed challenges by raising £38,000 for Marie Curie, providing 211 nights of nursing care for families in need.

Mighty Motivational Monday


Mighty Motivational Monday

During the pandemic, The Perfume Shop injected a dose of freshness to colleagues in-store or distancing at home through giving them the option to continue learning and exploring new online learning modules. Each Monday on The Nose (the employee communications platform), a “Learning Checklist” with selected modules will be offered to empower colleagues.

180 Reasons to Get Moving!


(中文) [;en]180 Reasons to Get Moving邁步向前

To fight against the pandemic, The Perfume Shop was determined to put smiles back on everyone’s faces with the launching of the TPS 180 Club. Such was a cause to sign people up, each to either run, walk or jog 180 km to raise money for Operation Smile UK. Over £6,000 has already been swiftly raised, and the operation is ongoing throughout the year!

Fundraising for Marie Curie


Superdrug and Savers have partnered with Marie Curie, the UK’s leading terminal illness charity since 2013. In November 2020, they have reached an amazing milestone of a combined £8.5 Million raised so far, funding the equivalent of 425,000 hours of Marie Curie nursing care to support those affected by terminal illness and their families.
Throughout the partnership, Superdrug has driven various fundraising activities, and earlier in 2020 Superdrug colleagues got behind the “2.6 Challenge” completing challenges based on the numbers 26 and 2.6, raising £22,000 in total, the largest company contribution to the “2.6 Challenge”.