Fundraising for Marie Curie


Superdrug and Savers have partnered with Marie Curie, the UK’s leading terminal illness charity since 2013. In November 2020, they have reached an amazing milestone of a combined £8.5 Million raised so far, funding the equivalent of 425,000 hours of Marie Curie nursing care to support those affected by terminal illness and their families.
Throughout the partnership, Superdrug has driven various fundraising activities, and earlier in 2020 Superdrug colleagues got behind the “2.6 Challenge” completing challenges based on the numbers 26 and 2.6, raising £22,000 in total, the largest company contribution to the “2.6 Challenge”.

Leader in Diversity


Superdrug were recognised in the Financial Times Leader in Diversity 2021 report. The report assessed 850 companies across Europe ranking them on diversity of gender, ethnicity, age, disability, and sexual orientation, as rated by their employees and HR professionals. Superdrug were ranked 10th among 85 companies in the Retail category. This is the second time that Superdrug have been recognised in the report.

Improving Social Mobility


Superdrug were placed 74th in the 2020 Social Mobility Index, which ranks Britain’s employers on the actions they are taking to ensure they are open to accessing and progressing talent from all backgrounds and it showcases progress towards improving social mobility.

The aim of the Index is to encourage firms to share their initiatives and progress in becoming more inclusive employers and to reveal which sectors and companies are taking the issue of social mobility most seriously.

Smile Inside Out Week


The Perfume Shop’s Smile Inside Out Campaign started on World Smile Day and focused on “Bringing A Smile” and “Feeling Great Inside Out”. Through virtual live events and posts focusing on health, lifestyle, positivity and love, from sharing on mood boosting scents to nominating someone who makes you smile. This campaign also supported Operation Smile UK to raise awareness and funds.

Savers Wellbeing Week


During the Savers Wellbeing Week, colleagues were reminded that help and support are always available across the company. The team focused on providing everyone with resources and tips around each of Savers’ wellbeing pillars: physical wellbeing, mental wellbeing, financial wellbeing and social wellbeing.

Superdrug Tops UK Customers Satisfaction Index


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Superdrug comes top amongst the health and beauty retailers and ranks no.1 in the pure-play retail sector in UK Customers Satisfaction Index (UKCSI) this year, despite unprecedented impact of COVID-19 on retail industry.

Stay Connected


Stay Connected

To ensure our colleagues stay mentally and physically healthy during the pandemic, the #ASWstayathome email series was created to share tips on reducing anxiety, staying active, and staying connected with each other across the Europe offices. Teams shared their best practices with virtual events and creative initiatives, including quizzes, informal virtual get-togethers, and Zoom yoga sessions. Working at A.S. Watson is more than just a job, it’s a place that brings people together.

Say No to Cyberbullying


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With online trolling an increasingly visible issue, Superdrug is pledging to take a strong stance against negative behaviour online and instead encourage people to use their online platforms to spread kindness and positivity. Working with youth organisation, Ditch the Label, Superdrug is reminding social media users to #BeKind online and create a bully-free zone. Alongside the collaboration with Ditch the Label, Superdrug is joining with influential voices in the social space, content creators Imogenation, Simone Powderly and Georgia Rankin, to spread the word about the campaign.