Superdrug ran a donation drive in partnership with Listerine for a month. For every product sold, 10 pence donation is made to Operation Smile. At the same time, Listerine products were sold at a discount to further drive sales. By the end of the campaign period, GBP10,000 was raised for this very meaningful cause!
Working in partnership with the Mekong Club, an independent NGO, A.S. Watson Health and Beauty UK has developed online training modules to raise awareness of modern slavery to all levels of staff in the UK.
A mandatory Modern Slavery eLearning Module was launched in September to all colleagues at Superdrug, Savers and The Perfume Shop. A secondary mandatory module was also launched for colleagues who are directly involved in procurement, since they are the people who would most likely come across situations involving potential modern slavery.
A.S. Watsons UK Health & Safety Team work tirelessly to improve the safety, health and wellbeing of co-workers at all levels, as well as bring business benefits that go beyond the scope of health and safety.
The team attended the Royal Society for the Prevention of Accidents 2019 awards ceremony where they were recognised in the Transport, Storage and Distribution, and Commercial and Business Services categories. This is a great recognition to serve as a call-to-action for a step-change in the delivery of accident prevention across the country.
Superdrug held a CSR Day at their Head Office to celebrate World Environment Day. They trialed an initiative to remove the use of disposable coffee cups from the office in order to reduce plastic waste. To support the initiative, the People Team arranged for personalised reusable cups for colleagues to use instead.
On the same day, the CSR section of Superdrug.com was relaunched, which signifies the importance of corporate social responsibility within the business. Colleagues were encouraged to make environmental pledges with prizes awarded to the top two.
On average, one in five women will experience some form of mental health issue during or after their pregnancy. In spring, Superdrug worked with The Blue Dot Project to launch the #MakingOverMotherhood campaign to encourage mothers to share daily photos and messages on social media, showcasing the difficulties of motherhood.
The goal of the campaign is to encourage people, especially mothers, to talk and share their feelings around motherhood and seek support when feel that they’re struggling to maintain their mental health.
Superdrug was named the Marie Curie Corporate Charity Partner of the Year. The award celebrated the support that Superdrug have given to Marie Curie over the previous year and across the entire partnership which raised over £5 million over three major fundraising events and numerous other. One of the highlights was the Super Tropic Ball, which raised over £260,000.
Superdrug head office opened its doors to the media and influencers to celebrate International Women’s Day. The event was a huge success, over 100 influencers attended the panel discussion which was live streamed on Superdrug mobile. They discussed the importance of International Women’s Day and shared their own thoughts and inspirations.
During the National Apprenticeship Week, Savers organised a myriad of events across the country to showcase the apprenticeship opportunities in their stores. Apprenticeship shows were hosted in various locations including Milton Keynes, Strood, and Birmingham, and were advertised across multiple channels and platforms to both internal and external audiences.