Tie-up brings the largest health and beauty assortment from over 2,200 Watsons stores to customers’ doorsteps via Grab in six Southeast Asian markets
A.S. Watson Group, the world’s largest international health and beauty retailer, and Grab, Southeast Asia’s leading super app, today announced the largest O+O (Offline plus Online/ O plus O) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets involving over 2,200 Watsons stores. O+O is the new standard for retail, which always involves offline plus online. The traditional O2O model (online to offline or offline to online) from the past generation drove customers from one channel to another, however O+O is totally different. It is more about creating an integrated experience to better serve customers’ needs, that enables them to shop across any channel, anytime, anywhere.