FORTRESS invited TV celebrity artist Bosco Wong to endorse the brand’s own electrical products. A TV commercial was produced to reinforce FORTRESS brand’s “Inspiring Smart Living” through Bosco’s love of la dolce vita lifestyle.
Watsons Hong Kong revealed its new spokesperson for the health and personal care category’s communications. The sporty and healthy image of Ella Koon has made her a natural fit as endorser of the brand, and a new series of commercial is developed with Ella's refreshing image. Personal health & beauty tips were shared with the press when Ella was photographing for the campaign, where she appeared in Yoga outfit to enhance Watsons as the destination for health and personal care products.
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