Our Customers

As the leading global retailer serving billions of customers, we are passionate to ensure our products meet the highest safety standards and are of the best quality for our customers. By joining the Business Social Compliance Initiative, we ensure ethical business standards are up to par with all of our suppliers. We are also a member of the Mekong Club, which aims to prevent modern slavery within business operations.

Quality Assured

It is important to us that people equate our brands’ name to quality, value and safety. In order for our extensive range of products to be included on our shelves, each of the exclusive brand products must pass through a stringent quality-assurance process that is checked by our own laboratories as well as external experts.

Product Sustainability

Customers today expect products to be sustainable for our planet. Our business scale allows us to influence and lead global best practices in this area. We are committed to delivering outstanding products in a socially and environmentally responsible way.


Quiet Shopping Experience

Quiet Shopping Experience

Wednesday December 8th, 2021

Superdrug True Colours

Superdrug True Colours

Tuesday July 27th, 2021

Embrace Your True Self

Embrace Your True Self

Tuesday June 15th, 2021

A Token of Love

A Token of Love

Monday March 8th, 2021

Smile & Drink

Smile & Drink

Tuesday October 27th, 2020

Learning the Basics of Nutrition

Learning the Basics of Nutrition

Thursday October 15th, 2020

Best in Class

Best in Class

Thursday October 1st, 2020

Smile Everyday

Smile Everyday

Wednesday September 30th, 2020

Enhancing Customer Experience with AI

Enhancing Customer Experience with AI

Wednesday July 1st, 2020

Surgical Mask Reservation Goes Online

Surgical Mask Reservation Goes Online

Sunday March 15th, 2020