A.S. Watson, the world’s largest international health and beauty retailer, has launched The Perfume Shop’s first experiential concept store in Sheffield, UK. It has been lately ranked as one of the Top 47 Best New Retail Concept Stores in the world by Insider-trends.
Located at the Meadowhall Shopping Centre, Sheffield, the new concept store features interactive areas such as a central play table for perfume self-discovery, with an interactive perfume wheel with scented sensors that customers can touch and feel, as well as smell different scents. In addition, a range of scented funnels with iPads are also on offer to help customers find suitable fragrances.
The new concept store also has a personalisation station where customers can decorate and engrave their perfume bottles with names or personal messages. The highlight of the concept store is a huge chandelier made of reused perfume bottles, which has created buzz and become a big hit on Instagram.
The Perfume Shop is committed to enhancing the shopping experience by encouraging customers to browse perfume in a new, innovative and interactive way, with technology and fun at the core of the sensual experience.